Columns
December 2, 2014
Marc Weisinger is director of marketing at Elite SEM
By a Luxury Daily columnist
{"ct":"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","iv":"56106a2d7e52e2d75537e38e83bfb07c","s":"460009f7fdd6b1b7"}
Share your thoughts. Click here