Retail
July 29, 2016
Image courtesy of Bloomingdale's
By Chantal Tode
Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.
{"ct":"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","iv":"53c309fd75697f9e6cba159a0656680d","s":"4f28cb696fd2025d"}
Share your thoughts. Click here