Luxury Daily
The authority in luxury news.
April 26, 2026
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. LVMH appeals to eco-conscious consumers with new sourcing standards
  10. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Does in-app augmented reality work for luxury brands?

August 15, 2011

Zenith's augmented reality app

 

By Kayla Hutzler

Mobile applicationss with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. LVMH appeals to eco-conscious consumers with new sourcing standards
  10. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
VIDEOS
More Videos

MORE IN Mobile
Poshmark elevates app experience
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne



RECENT ARTICLES
Louis Vuitton adds Berlin to Travel Book collection
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Porsche builds ‘Toy Story’-inspired 911s for charity auction

Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval