Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Why the principles of premium and luxury marketing are changing

March 28, 2023

Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock

 

By Daniel Langer

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily
‘Trust is the new currency of luxury’: Positive Luxury
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans