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Media/publishing

Why Western luxury brands need Tik Tok

December 13, 2019

Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily

 

By Adina-Laura Achim

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  1. LVMH Watch Week 2025 sets tone for year ahead
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  5. Can luxury stay luxurious in the age of authenticity?
  6. Lexus, American eyewear company Revo launch eyewear capsule
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
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  9. Four Seasons expands private residence community in Mexico
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