Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
{"ct":"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","iv":"e363b544a0b55228bc0f6b513c215db6","s":"4b5e425d6b65bd0d"}
Share your thoughts. Click here