Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"7505f2585a38c0c60a6b3db906160d00","s":"d59277d51b011583"}
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