Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"c5ed20f2a5bfe1cd9dbef4558fdd2141","s":"d4f5713ffc48b8f4"}
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