Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"14c41d3892c36d0939c4036b35ca3ef7","s":"03472aa05f0762e1"}
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