Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"6e36c74c7c2d47d0dde20d5da9b31628","s":"cf4f0dc7d9d5cf7c"}
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