Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"e03e157471542acb61cb1f8648aaa1c2","s":"31e5348c079892f0"}
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