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Feb. 28, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Christian Louboutin delivers striking summer 2026 campaign
  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Latest hospitality environmental efforts target toiletries
  9. Building brands with charisma
  10. Bloomingdale's gamifies in-store shopping through Snapchat filters
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Marketing

Why your luxury brand needs social currency to survive

October 17, 2019

Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna

 

By Daniel Langer

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  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Annual revenues rise 15pc at The RealReal
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Christian Louboutin delivers striking summer 2026 campaign
  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Latest hospitality environmental efforts target toiletries
  9. Building brands with charisma
  10. Bloomingdale's gamifies in-store shopping through Snapchat filters
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