Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"2e2e81ab59560974219351061549b963","s":"084b69993b300610"}
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