Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"26dff5a8c2e74243a9881fea5543b835","s":"c9ca115564947bd1"}
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