Marketing
December 7, 2021
Content creators and influencers are becoming a preferred medium for marketing. Image credit: Meta
By Nora Howe
The rise of social media continues providing opportunities for creators to monetize their content, but there is a significant racial pay gap within the sector.
{"ct":"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","iv":"ee5114b51445706529bf7056a3d23dc4","s":"13074af5bae956fc"}
Share your thoughts. Click here