Marketing
December 7, 2021
Content creators and influencers are becoming a preferred medium for marketing. Image credit: Meta
By Nora Howe
The rise of social media continues providing opportunities for creators to monetize their content, but there is a significant racial pay gap within the sector.
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","iv":"aa8ef5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