Marketing
September 1, 2021
Bilibili has evolved far beyond its early focus on the ACG (Anime, Comics and Games) subculture, to draw hundreds of millions of mainstream users. Image courtesy of Bilibili
{"ct":"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","iv":"6826114ab522cdaba7b2a0734b883459","s":"62e22f2677bba9d7"}
Share your thoughts. Click here