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Dec. 26, 2025
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Retail

Will China’s shopping festivals save the luxury market?

June 25, 2020

To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Image credit: Shutterstock To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Image credit: Shutterstock

 

By Ruonan Zheng

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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