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Aug. 12, 2022
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Jewelry

Will LVMH de-Americanize Tiffany?

December 9, 2020

Now that LVMH has taken full control of Tiffany & Co., what should the luxury industry expect to see next from the American jeweler? Image credit: Shutterstock Now that LVMH has taken full control of Tiffany & Co., what should the luxury industry expect to see next from the American jeweler? Image credit: Shutterstock

 

By Adina-Laura Achim

Last month, the media announced that a merger between two luxury titans had finally concluded. After settling a very public battle, Tiffany & Co. and LVMH have agreed to a price cut of $425 million to take the sale price to $15.8 billion, green-lighting the biggest merger that the luxury world has ever seen. Now, industry experts are wondering what is in store for Tiffany & Co., with the French conglomerate having taken full control of the American brand.

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  1. Miu Miu's new jewelry line cures boredom with medicinal accessories
  2. Luxury marketing struggles to extract accurate data insights: Launchmetrics
  3. Prada launches beauty platform
  4. Would Chinese shoppers buy a "Made in China" luxury bag?
  5. Fragrance improves brand awareness and revenue for fashion labels: report
  6. Day’s wrap: Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council
  7. UGC can be crucial to a brand’s bottom line: Bazaarvoice
  8. Gucci mixes futurism and fairytales in new stunning campaign
  9. Natural Diamond Council partners with online design service
  10. Burberry receives SBTi approval for emissions target
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