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Jewelry

Will LVMH de-Americanize Tiffany?

December 9, 2020

Now that LVMH has taken full control of Tiffany & Co., what should the luxury industry expect to see next from the American jeweler? Image credit: Shutterstock Now that LVMH has taken full control of Tiffany & Co., what should the luxury industry expect to see next from the American jeweler? Image credit: Shutterstock

 

By Adina-Laura Achim

Last month, the media announced that a merger between two luxury titans had finally concluded. After settling a very public battle, Tiffany & Co. and LVMH have agreed to a price cut of $425 million to take the sale price to $15.8 billion, green-lighting the biggest merger that the luxury world has ever seen. Now, industry experts are wondering what is in store for Tiffany & Co., with the French conglomerate having taken full control of the American brand.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. Double-digit growth streak continues at Hermès
  9. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  10. Luxury Unfiltered: Brand stories are the secret to creating desirability
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