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Marketing

Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?

August 19, 2016

Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren Opening ceremony uniforms created for the U.S. Olympic team by Ralph Lauren

 

As the summer Olympic Games in Rio de Janeiro come to a close Aug. 21, it is likely that many of the event's most-decorated athletes are in talks with brands for endorsement contracts.

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