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Commerce

Will the i series become BMW’s primary line?

November 25, 2013

 

By Joe McCarthy

As the BMW i series hits the roads in Europe and elsewhere, the brand's DNA will likely undergo an evolution that could result in its sustainable vehicles supplanting more traditional models as the quintessential BMW line.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Matches plots second act under new ownership
  8. US luxury car market expected to double in next decade: BCG
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
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Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam