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Chanel, Barneys face flak for pushing brand envelope

October 25, 2012

 

By Tricia Carr

Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
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  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. Chase opens new Sapphire Lounge in Las Vegas
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. HNWIs report surging interest in luxury cruises: Altiant, ILTM
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