Marketing
December 22, 2021
What does Viya's massive penalty for tax evasion mean for China’s once-booming livestream economy? Image credit: Weibo
By Wenzhuo Wu
This year was a bumpy one for Chinese celebrities, thanks to the country’s regulations on the entertainment industry — and even some of the industry’s top influencers got hit hard.
{"ct":"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","iv":"1cbb0ff8cf9720ad21c333ab3f1fd1b0","s":"1bca4c96ecf8c131"}
Share your thoughts. Click here