Research
January 14, 2016
Graphic provided by Yesmail
By Jen King
While it may seem like a simple addition to branded communications, two-thirds of retailers do not use consumer data to personalize email offers, according to a new report by Yesmail.
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oSg1mnnHsnOFZhz\/wSRwfipHzIjiyFSvdLGqYVQ9vhkDeo8SRnN9wB8FZZ++trCaotaIMMQO6qQ3sYsNsZT4gYgb8sNsFucukRC0oD+yvwlT+TDJyfpptE4LWxX1b8BZZC\/+lnIFAh88YmLPfotTodMGuVc2yZ2bu\/pRnpuapoXULcvYrnw2mXU+JhXvyevfQJfTKbtsaYbuyxIfXP7sJl9wCNU1z4e3UwBszLBj3D+EJZrsfOHYyoD25dILY+q7szL\/BTof1CSj2nmw1E+cqNXj5ONOykR3spKYtZ\/9el858AQ92SyE8R5fWZ1+FZJQU95bCXIR6dtGzuqlbKevuGCRLnLinC7qQk8p0ogS5TOcEBPA4Bnqj\/p1Y4Jg0eMtBmaa7mMK59ybwtdWx3gJT1VcS0UwmunrMGZqHKamKooepzArsOlt2SrZrvXZA1doEgeLkuKssOtUBvXhzaPlP2XHhzfBV97TQ2cdFX+noVUCpTMTvPwfbOFYe1uHvzmyOx4k0cY9FDJNLvg2YwFfb3pBWP9nlza+C78AiipdEzk9uopnves7cN7g6IYYHJcTgcbgIaK70fS69xw16MwbSRUNbfFBgopw3qgKaIea75aivouGd3xUzByhKzw7a27ZPznHXexVVS+tBPjsFNAtLuHOMyOuOipxdm0+QyjwQ1rxp+fWzd+9WFCynPWTT1QUXecB64IqMfqak664OqNQicY+JkVR3ZcSt28hl\/5FSeb7FHnXTYzzwFwUualsIfzEYVdRKXxUdAayFeKSDOztFo4nf3V82JprpS8pByBFGkvfVVNSX6TJLpyGU9tPVxtJuJ\/PykMfxq68y9oLoTalyL8S\/SHPJ3AagkcceQ9qPj0NWXL84RqKqgx6opmX8PTA7sxYydnGcAmW4RtdouZxjmMROuu1QtEASGGW7BDgA2c7TlKmVXpkvaoyurCSpZ+qPe78mlGc8mVVhvkp4VmqjOl78Z7z7NnlFcFSXlnb\/0rkQwV1vVbM7QVAjtXq8MmWMbpWHSI0jMj8lmDD\/+I\/j5esQHjsBMV1wEUJ8a34df4x\/MApxtd+nUus1dsJlPmROM91WtxnCYFOp38\/TDqoe9jCvLg7Wgne1PZJqZqikRsAEvot1as955H7oKrpkIuuqHyTZZ5K6Gz0vJs+brv6PmUBWtSjqqDT1P99CaiUKHuR7c+S+11Uxse1mDjtp3pZDyHAN6zzXaSWPaVPbieq\/ZqyS4KOz8fbwMrKkIoPglVfMgHHEZQGrpqfCtCPhMZwW+S6ABSUCtvVijBz6Fv4LCWeSg14CuuvBzLOmnXhnPinZkqDmfvzkqnGq2w+ErcE7vM0Ef6NdFA6CFZxJ47TtGsr9WjfYi3LQynHj3kPWxH5GfiAjw3Qw16KwNjZDV5US3Jl9dcfRQ4cc4c5e8CigSuKah+WH6rBBwAsiFdR\/OeexFw+XVV7KMqibti6ftxcURRz48dvNtmGDNEgUuf1oGgTQGsKdsaR1R3jV\/9zG4Fmy+bTcH4wYWHpTDBE+9F2Doj8I++oE39HPgMsqLpdT1QS20RDmw8+LJxNsOnVDZbmaN\/4h8TM4bKp4IcEd3w9+cUvaxcKdsPQo4PMlykKGwmfcOx5vsetw8bZx0IjCyt5ltJFpLfzHOsKwTbgGxw6GtD53Pqz7ObLxtMp3elmHXgjA1FYVOwxemmXjH6Uk4a1xMS2CekuY5cs6QjArh4CVYK8MjHMP5upcwzqUlK1suMIC6KSnuQixW\/TPt0pTwsVo5QWpX6Cy6\/LtnOZPI4mYGepNAyhpvdgBdhLaMQ4gZW0v0wFukaFsidhp727OcFMvScaDxuoXEaUPjASmfNH7+YMmrjzuYj3NR3Qt6c+OuLNnlxOORDcUVkaQoCtzwilz9s1Mv7MIdQ8loT0HHxc12sN8IvrGRqKUo64e7pvjiKbA4JU88PnMjEBglCZpNgIKrm8ImvgUL4waDBOlb8OmLibgzWr2Didm2EXnotV1L+g3O8PgT9gGgyYsYMYumWVzfMjNx4wJjnNM0gb3phECT76eEyH\/RUFOFvLgdVtw7Ra\/Ddcv7GYXFi7X7hBH0fJQOY\/lkLBiWi5k5p7JfDXPVM4giQQcWZofkTV\/8rr43A2ieqWD0504kXvEA5JssuEOEu4zp7Tx46u8OHKkU63GRNI56f4PhSs0\/1q+UpzPxVybt9\/21Ua2kh+OoCETlQHxPD4oUv+GYNuHo9W1KOVoPTqfrggiYhzm+JuDL\/ZeRfFt4IprDlS\/9SViOhITrug3ZSuR8bkGTQvP8jqM6FcvzaxGdV36NTmGHiWodxuZG9U0rVcJUdhvoDN\/AizeUev4Ii6lwlaMFztoZXOHRtMStsonBDil9V8Z8mj\/\/u5yXH8rSdl\/mK1f6s8pylp5bsRxB7cy4IsHnG7ZDWNhmvjS78iaW4+nxLr9wFeFh5onY0Os56tGfUWtbuZgLItM5e27bjM16XiN4ibHuk284pdQt7JRy8W1jR4hV3qkOTH5FcrlHeRVQEP\/AqVxviKWqYhP+DPtNU7ZPo85ZewcL6M2PuNy1ViMwtv8p+e1ZQ5lM+UOK6xl4AYthpSdIX+0r\/Az4jtV\/hgACA0ticJDKdZk3fIVt\/\/W21S8WI1IKOTxIeLtXTbIDnfZifPSwQZK1eWgjSWyQ4xO5qqNGpoOKPSn1PfSWteIzejkfdhtd+wPAKH9hex7AuHm6AQpbcZXLNxb0uL7wo75TKw5xjZEXYKcKWIT25b0G23I6u+H6WmLQZSFnAeFkGIJKTKQ7Hv+KsqM85w1jdZZ\/hWXNVmXMJd\/G6d1MV++NQT7En0ajS3AmEf4JTwLWZ29m7vpw0pHFwNIGczKzTkQm21EXHciyoxIUC63b7QnbIUwXrYrNwN0yYwLrQKpy1qnZNLb0436skfo7jic4K2tCckC9l7AHicuKka7hj5AuF4v62SYeHIEpCzOa2AA+jHXToXzRMU1BookxQ8zo+ErJWpdtHEIjnCkFjoGzBiL6b8pBdwYK2NhKeDmAjiqfMJU4hwcsvjN3veZHLF2NCMoj4Jr4vqcE3uU9VBRQJ4MDg17F9SykGLIgySgA9h7SrB4ilUW43n3cq7AbAHNZQhno8DD98Ddr71ZotUsx5aSPyqcUNgo9P6TFrEvYPs\/oJxuUREOhYIpPWg3DieFfooYdKhuGrEmOLvW9J9SDO+j1CkKCA99LhN7o1aAk2wj7PbibxlLVzXwui8in0NoR4w4rO5kUS3MeF2gXhL9+rTP57sPudkybQC6R9mwfBbqaa5jUcUcwJMa1ipQGkTWWNIRI+z5EW2qks8a3bj0Qe+Tt0XGK0SJ5J9o\/RO\/\/u7xfDQihIYMsOgkQrN3JaDWi124c0E+TpBKZM0Xu7XPeXl\/NO5s9ynD1QZOBitkKjSSrWIG7EzAzepA2BJwj92SRArpMnGV4OvPC06JnONUww199mUmdO4etUCvT72ota3JSN\/qh1WLyaXlaZFLFe9aUmpHBWIjKJIKj4TZ+kxYZlr681SEdn3CqEzILUs+8fKqMZGUmjO8sectkt+6QVA6WUAUKmRY69Z3EZa3lLIKdkBftwQNPc9cciUWW92hmqK3DcLn8kYcNfL0On3BC5M2UGq9+t0RYqzZooo6O0JlGGi4cTlbOy8iZDVA4NMjgZ35AzZf2THSD721vH4MnRch6lrt+A8ggvBvf0\/cbSRgvoIQPOAdwQ1k4U7p8Y7xJjPhHia7k+6OBNOz8HfyVu95TQvbOCU6ajyBRqaDZgRvTgfqUphFch6szZ51JnffYM87JqVVF\/AS8O+Et7z7fLeMbpYzmakFgWPAROrvGAt\/fcLsGcGwM8j0jJ12U9Z89Swx2u4rJEox7bQZ9jSfjNMtjv0RgoznOCzafpqvg75BOrBHeuKjSAPpW4EgCoeZCCAf4EyI\/KiCT44D+tj5MsiU4Nap6zbdkMI9UMaueJo0cdtNrTvz5q6r+\/oPi5mM6+ilIzQIj5T2oFW4GDCW4SI533GWMRQ9WgZmxwhnU05bBGPAmQ2GBz411JLH74417a\/6FKisMHht4x0KOPapS+LlwxJyMJKIYTdZMEDUENwKl53CisvQRtEZzRGTcPmZqYZfY1fcqMfV0EpqmfV++KjlIBVP\/fLoyNA5JdUt1ApTShJsLy1hnkA50luoq8GxBOLrHGUUhbwBj3enGHtRjt4HDczphEEYdVH75cdOOaHeenrRT3CPe3lYqCQ4Yl2F4oFAKLQEZhbqX\/OntNh0\/3q\/jDivX+ryWUJHQvrrbCwT9MP0DWi4HatvDf30yDrjKICH27jM0rPICebHmak+pkmUdoQ932DRh3\/2hzvjAIsZesKwlj+oC+kcSx96V8yo26tCoYdkGBPV337a1Y4MiGaWvjykGJHUNh5jJZye8NIsL3RvBTVu43BpRPTVQS1HPLPKHlQ6RZbFOIIBy7z3rXP3iMctiTQqWtJ3FINkvB96aYDLEm8rGDSPRs33BAewbR0tSTJd41D\/RrghNWuZRdE8XoKiEK2rXz0XnkuA1lKNoG3JfKY9Q1bup+Tl8kHF6g+xnbIGG34hggR1xSHE1tGMPkTN9pB7CoeGYkTkDOjudRAq0rqA5uqLU8NGsvg6hzVwn6gKaHtDlPmY27lWPeLybgrPc1PeYt1ukwZLF2vPkln53QHisCiKC8B0cOfxgW50td2gOY1yf40TyLUxYnBhARNWMRh1Itusx2QNRkogiO2KDxu4GGFwDmufOaXwTwteSwaJR\/69grIcE8vmfOdxxSvtINmhNaswHc49Be6DRp0WQqaIj+q25pUrma3U8muhP1QQZ\/40wwbJZ3UWc3SoGeq4b+HGrao4y6Ux1\/SqTT7HfGH9PgP2WYicE1ES74aMTOjSxVu4ZQ8RaU+TXoQ8BxkAYDRjbnT1hLDXroHuELkNAkAl1t50vy0pO2XYC7CfufmStskNchnvIbCzwzxaG8h\/iqHMVBKZIav0biROrTWrc6pCJYun2WxHiOiMwOu7YxsIS+7uSPgELYtORCDpQvubH\/lUD77VxdbJt4D\/qDiqaOHW\/53L5Iqh\/jqbRA4Zo7\/7YxqV\/lin3c4Uojv403IiUsqwoaL\/dzCXIHZ8ZuEE8cq+My8s179rZKygYBjoXDeG+Ewof6xwiZT1OCGpz7JQoxdJtMtOgamxxn1a\/HVM95PDwGvNoPw\/+GrObnHYXY\/AxmmMRyOOt3iD\/L51PXelDBuZ1hlP0vmm0gDJLA0PoN0cGNA5XwguHAnzURLylZATxunlorfaIB2+1nB5Y\/0aqCrlDLp0jq6RCsw3irZdgN9QnQilOnKsCBPmZ7zXQDvG0TTSyP29LmfwJIMlRadd720DdMlJuj73hyICiaWj2HrppTIqixrmvHCj+JzoeMB39ECFJE0ZYK4DFLy4hH8P5LGfbYP7+tYcryDE5tApZ5i5mSbyZijbdbDwqJLu9NW09\/lmK0MDUC1JT8vQIblYLoV34P8xpU5kGLJTMoolZvIhKm3neoYqaS9KWEgyw\/kffjanKXo+KYFOj5MTzZ\/GNRjs3gZvgzg4gQe\/FaN4pH2Ic906vu4iN2cpp\/bkPZg7N5Q0Rsv3LRHT+qDrFGvRFb10AUJ4C4SPoFDuhGZW8Y7YkQMXpalu88b5VO6Spi2KQ7jWEN2wytZIVFViwsCRvOo+cCRBu\/AKfrsdAD1KfmGUM+GyMEjzcLDDri9j+Bqley7ApxVEVKxtYiS5nGd7mji4WBSrLxQRjbsmkB5tcvHI3uf5jQs0MekBOhu6hfzTqWyDx6752A4glLnGgBSua0ZTLtCSAPxyXNAgxNK9pC560yqeb5K371DzuHLm7qcztOC9hEOkeTyXBBBprgSCxcuWqGRWxO+gCuwzosw\/1ue8dCWGeB1TuWXsnCNzpm+EvURqluADHybzlqCS32R4XSBwcOjm+eUYrwej13GiAj\/QsMooRXNZXhMmMVAj8JF4ApHaxDMJ9Bk82sEiM\/D\/YB+tl\/i9Vqy+Cm+tqs5Af+n34WtQ74+hHZvns97FI0hQKSXek7I469qzTy+8IaMojhF+K+me6ZLw2KXffch5TqBHC3BoPSsnQIJoE2MEVjZ5V3l7INjqBnvv7SHha+hEWTof1mV2zyHpWo\/tmFTRjzS66r9JCMdNbEdqQTQbQ5fGOMTliz+tbaguVkMHX6ngTC9lzv8ThvdALCkPw\/mcBHE\/5KRCBajFVbzTEOfz+ZnDH5fvf0bHBTBvhWJhSmFSQQPR8sZX72YqnOfyy9vGMvED7JNHWt3HvIhHJmld9BDbbuNiTZsLVv7g\/K+POgS2DTWyCfDjTKfzmWi\/NGQVa9GFnVVoXz1eKI6NYqIOWyJVYRSVddP7W\/TaBfqXThZjeAhKybLUNuwrD4hkcjiLxiduQYaZJMKavxttcISdN1Q+Angz1qFdPp4+ezxYagZLo2BUes7tBHqjfuC2jQZelBlSnio+zaOSkVzBTcb4OTMkiJQHAE62NSrzv3+P9fpv6XVSlHb73u1Y2mjXl2nPjrkUxuTJb+IryFtrQQCvvangpU8ZxTIrHD0JAKvyISdj9dwAqGBBNe2wzM3ognpD67kBWwU2NliM9nzQ7pNgn4+0RJGaKMcY4ECjG5\/ESKwIOjB597iOh3fBbSf82iSb22Ic2pS3eHi+845m4\/+6hwZGb9lLIcbfIQjstNWE+FsD5+NaAv6vm\/szz8HaQA9Qsw2ZwZKMl113YTcRDSAnAtlGe1iSex9SaZKEN23wVl5RCyj2+wI9Xm\/n+SO3NQP+SF8BkSFG0L2\/77fuwCWkGDnfVDAckaJP0wz7fUUCeNfb6pb4uXCSo8ZvHSAimhIBDdxAL2dnJVSi2TNTsMzJtq2IWhpPv4LokRGZSM5k3nzPFBjT+9zDMOIqbjs58Ej9hPOsuGiOGuk36zPx0o4C3CMeFWWnXy8ftkOrPnqaHhmHfrOlWDyJsu7F7J87MYv7sZRLV7Zo6BMNHkpEdM3o8o6eQin1Wlq5byGtsbh1+PXIAEMfjt3wBIBW7ibepcmck46cjmlJ\/4b4EoX9bCU6EMetKtiNh4UMDyBRjbE2Zmz0cYaYCxwnq3TpHXZnDMAClC30JeheXD30FJWcTbwvoJT9\/f9fPpX+4fO68jDR3xkXYwhmfKq656LeJ9IV8sruLqYJEGO2vdWpNvFMLXRuouaJ7BpwyXNgokhmZTaM64WB+gV+yhxJJZ\/mEmWIq5oiX3uRTwQg3DdcacwTJ3pxjN220GOeiiBz1SNqro0b\/mFaE3QHrcNeSYKbsVTPIPr+yOMn1ZncJP100hiHkdcwLE6gJn5r9Y0Xex7h+Yq7SPNuepzHxys1EX5V0kJF2tMzybdtxP1EIXXegCMUoDEp+fewL1w78wOAyGE9VV+fGzFD5nskA3TtNTtb\/N5QYy7cGzgBDMY\/UoX37blqwP1vmQOySsfcB1FC6YN\/+v7WM\/abtShzQ+8Irva3rL0\/i6zEV4Ct\/xKUcMYJe7EmSmkkeSfkQkdYGpPpOW+COrmWUU1eMikNifXYwAgUTHrYSdVxoMkI5jkSJ2VXcHTkRKYXg4lCrmZuNqTmJJ6uNdUs1XLkfiaico9YwC+d+3TcXWTse\/8L\/D1n8NCTouxeuggSHWKRIlczsi+ocFcqzaBdRYA8Zvd0rcS0qaxnvAmHglPVZpmfGrHx+pMThWH0NZhQWmc4t3L92i3quIccRV+KI6DRUTlYbOU2MzKAk\/zMHy7isI2WiWXsqlOTuGKKgDZwj7qeaCHXrXfM4r7IeyOYkvgd2Arb0njEQc4vnqvvH2TIPGD8Go6j1UtUU9AwTSLopMyLpcUsK3hR21w1+SvqSO7YBCPJyTSNqHuN2GT99\/nDmIXal4vxErLBL0ZpgysuN74ljGH18\/nh0FV84sZWytg2BVAGUd3pxQ1vw04hNxrAb8KujlNA+9cZ6i\/kMjsDljSFwbGuhPmMvKUWxs\/29BQxspTk9ssBpw5zKPHyWj96Fi\/WC9VUbSze3I4sdF3IbhOxNr6hH4F4clc2ijZOkaZ5Bzw+7aFIh65C7a60wpfFgtAL3nqKMQ+Xi5Tst0uSKZJMxjmM6\/X4WJB\/DLchv8Bx27zXBEN5dKHtS5WkQDXg\/VLKSXntLgJ\/WOMQfJOzNSI+wvzTu79Pg3uk1G\/CJm0SNFyFNZvSHpc4Xm3wsuPKgR5sI+gyGAqrBqcqVhb5NGnJEYhNQSRAfmxQd1dj9H5vyMbYSITzopxew9K1rRsrE22I2bhzznreh9OuOtIy0fMEsNZEJPFzdUeHFPuWFo2+rrwtM9QR3mTqbY3T4l+uqaXPO4wGyXfJI6yozp8\/JjtW8p3q2Dj0dXetsbYBrUkHd1Wr22PfxNGlOcnlOY\/SeQmW7p9v8rPw0p0TMQuhBUEqvZhrcNv5qsvDmBRGVtNUe6e\/ZkCRYx23Q9IRnVOEpU9VlbV9YmaPNSCTBj2gKprw9e0t\/P1SrATJgkV0YBs4HbRGPTWyg1sUo4KYHD8HFCymUle6DGiXw3KTzg1b8NFRHbBMxtTGLgnXX7ffHpaX9AiYhYCVjuIJ5HmS1GhxE0NI","iv":"ba33b019a1cd74ecd618e735bfc3ecf6","s":"f5ea1a2f5bb377d9"}
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