Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"fa688d26cb0cf3bd3ba5a0c19708795a","s":"9a5baac6352948e5"}
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