Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"b37d9cb5701f26400c8d2eaeac6a667d","s":"0f7d9e0fdb62c43a"}
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