Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"0b0d70f52125dd0e5a98d195d5aada47","s":"859264a38991fe59"}
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