Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"60c994e9e6b139e76cb6359727dab659","s":"ba1f2300c9ba4591"}
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