Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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mKKW4wzDTlIOu1QV6Z0Dz+oSu3YtnLK7I9J9zrrJaTr21FnE2ZFlpwxT0RAGINjsDAXD9ndVlg4TXQq\/5kgijYh8986cSH2VRy8kaZfnNGz5Nphwv6g\/yRbP5HF2BK5mL1zaUIiwn\/akrfXxLWrDEvfjUkagxl58QtBimnybc+577+60pZYsqx90t3eA2L4z6UOJP2\/gw\/WIsksaLcCDTJe4ZDPxQptgDaltTxWJ7J2FIIiWapHVTgm5xzL7ghiJ1Hhij\/MfBAzjAFFytsmps4R5fUYCZj1sjyAj4GIVA+n5FdT19JmgpabZ0kFHjGRdFMcpHtO+U8RVjYom700P63DYx0ZehcVLKVU2WEgiqJm7An8YWVW1HzPbETs1MBdR6VdQMO4KFqRZ9mjaUMSjvfqH6MvN4ZpQePXdxqrjGlzJcDuCf+DEpbksoELuxYdM7ik0eEXA8hNDaX7P75fMGQmCcuyTJOmlJ1MTSZ7MgWyWoIJph22lM2iAaAkKoHFOOChdsvXeGYaHBH3hItKWRDJGqf29WHiAto6ClObtMPtu2KzMOdjOOlrRYewQdo3Eufqeo55VDtMJsj4pob5tuDjQ\/oi7HMulrQZuhEALHaQA5vFQ7IvqIVrewBfzIW2Fx0ITXTvN\/2NFn7E4gHIIi6hcZyqFh2bckp+vJK+mdjEepd31lw7kKFTbbti7IkPmlx31s3MlxRAY\/\/DD+jdb0Ke\/VVBKUzxt71NxEr4wbnaP2UIS6uKFy3x6WOgsmm0OIRFnR2WfMUPu0+mNeKJfsIzJCRuqOO42s7iidzJfOpexb3+Fv\/H6BTqQn2eLmOFoyeMOTyUjwk81S20Ms1i2HpUT8vJo8tYPHn3pJgaRBVOb+C0rHML0C\/2RtslvGWTQ6ySgIfFL3W5Rqbu+VHdS4fgHlci0TXuKZPAmHuHimaBEW7RrRMB44g3pk9hv69V0k9FPlIxRKIplEVx37A0bdt1dsrWYJ3+Iyc7kwTiAV\/8DisdS5NtUtyUKtdQxwJ6\/RlUQlWAoyUlyYtYz\/9HBVi26cepSHhLkEReeZh6MSQxIoJmigHjmOiwCERDWPsxK4A36YQfw7KZS6y4hJJmVvjjvgVrJLW30wWBzlaIIoLNj3TobvYNwGnjPzlc7BYWeClrqzUAFxCqgTZkyt2gKYD+w8TYvh70\/v3zPLgYOz84tL52MPMOJaqW7Ep0wGK0MJTdNI9clvjHSanYipp\/jBjg2BO1xQg9iPXq3VTXm8GW45H+AZyHUVNXmbqH\/P7GGvyTX2aHpf\/q0DJCPdhrBuKrIjIO35xP\/61tSP0h2mctzMd7\/j3AZv9JDRnxPL0gpCYYwNqanCjcZpdjqp9jKlcLgtlqh9lx4tjcg0QrPWzUx4Hbi5nO4ZUzysxFCxoh6aaNOCaF4oH3nUQ3mNZTxNBwsWOx48retjSDVlxozPnqnjZaiqXZbrJQPeAl86T3Zl6yLpVE3PAHxYQ\/hre3XQVqVIa4qsroJ3DjTEs0z11RRjxvbzcp8APMiB1jXjv9oMl1qqicrnpx89oPMt5UYyeFgZtro5YUDQ+UPCboVbwgZ6eVAewMdgNXLePl8kjLhCiFsTvhGjxGqZ0k\/b9K5kVo\/CR6dTmMVSUk8vRptrJSpJDJBQDLQ7vq8eOGjLJdc65\/L+P6j23X8MknHElIgmBrvEYMR9gzlKDoUTAKDlTnZrXHASfWUUWWdpIYuHviAbDGd4ify3htFaNA+VM7WM7zKWJsxpNTrsYs+Fa3InFIK+\/r9eELs2uLlj452G2vTdc5KH7n838QFNLMk+1sopjg\/791ucYD\/GEky9SrYi\/\/PTmk6RxjKJ5wHydYKXJLO7ALro\/koIBC\/dLp17qx291SJJ5TQvw1e92XWx\/pdr1nnnqi\/+AMZnBUGMdtUBaKMH1gXe7Z61Sh3BlahfNZXtty3RVz4wNridF32wlP3O6bgIq\/mrsPVgtla2Zf1MHXjqUkLvz+lyuskzSCUNgT8yG2B8VgBT1m2QGpwI\/d8MAcgrpEZyTzGpBojYe4HhIqbS1xehql4jfzCy8bReoafjCiPh8Wb4B0bQ2JfbJ50L1lOyLicL4FymdbP9KruajvVaKjcumYuCrgFPAj\/po8JuUa+3yP8tuBS\/bxZ\/RXe3QWk6Fju0R0DkoBOuqYMCxAI1OCC20pkkxaqHqAWC7STPUDN8yBTME38JoYTf1M94iIklg+76SrZ+Cpt5Far83dGHqfnpgVezEdYf6tA4qWXhRUXhh0X7\/n3IjigZnx4qQPVDzx7T6y0GAc78eV57pxvWqqQppT2T5qmwwL8qzlBsuIQfqZoGLH14+yuGQEp\/X6sdVyem9Xcrup2xG\/pCU3O6FNbUa7c0EKwO6rdlkUarUxLTtUFhggER6GfyISg\/zXDyWpR9MT5ehQciSm7luPfP84BWXuV0w23AQPIozFUapHhaD7fEH3\/snd7qCwZUqjr0HMgpteLp\/XDPB49Q2SIR4D+wSxu7bf7Aitb26NSRu6BsKr+j95Ntt\/\/EKEddJNzzGEq3ES6F2xgkH3su0A4s6VnR4lWELMzCjsnzY5dcfor1lkpX5jptPdNuP777mLfZUtG+9Ul0E6G68zRxX+ah1sZYV+R\/WGLnJ34I+BqDpXIQ\/M++VF6uHEzESsEPLiRqUyQf724GVPdTINDcFwpsg18dvYu8cJW9vIB6rH8tt1TqMP60B0LbfwexJT4IvYKLYr6HvM3VkslWaZwMU8Kbsb\/df9YR94HAnxkujRp9fAdoyJZ59+DNSCSWKOeDy55DTQR0l\/1fwuvCoCT3zazMAyShpscTATWuNFFlKoQRkgvuUBGaWTY0zFdKSCtqyLCH43E1QM\/A591u3uTlrW3RnPiQtf2fHpJi6GfWjjoTZP+td+L2p622YEi6WKCKv1knFx9NbwREJMeiyC5QBeGt257cp2QW5EVQ+CwA56YKViANymRkj4hoodgoPO5ATDo1Np24mLUZndCPWgFxBzSJye+3sxihr4vKKIIN9CDGsqlOz\/zxM4528nTpoGbjf1nsojEPoO\/xZh5dOw4RoicuTGkOFmH79xzxOVjjGkofIHXDqN8woZiwY04d9hQncpDkbEDccGpUI44BbbFjsTCp3QUVVhKhJ6S3XS87mkmlzdvIsgqU5MhzoB4QifbZjXUjQ4eTFFM\/Sna1\/MaBMdXG5ex8wZapUxhuIxQMNJcV82XxmU21IS7Law0LNUxAejBO3fAKlh3XczHkoPHx2hvvRpzY9TpZX6ZbHeYFE6klh6VHxIwe+EzavN4cLWGAL3KOxekSFuMZ7nW6vguEci67e38h6G7MgUe2s58Iedu\/eDe9qvCQL2knUFjSJ2qiHuImOaFJEAfQo8\/9MX08zghKRbRStb4niS\/JnvRrWh9lvGQcQ9sBLeeD5Nyuvaq3PLyUTO0PlSOBf3eW1lvmA4MUmpwWLh3RWJLM+F4+V3AOhEGqGtsG3kMnESYdi1t29Ohza6cu34Clrds1zrlvEMxhQJ+aApzWrrbWyi9Jlz2PVK5v0j6nRn05umaz+j0derjsw1is+RBLbfCSVK5KYtRbQWMZVRqAHlUOl1kaqpz\/+40XQa70aogtFGnOM\/JevyUeDRqfv4\/1I8eO8CqVLVIZHRquqA+4TKeI9ASM98rUuXhcYMh1MuR+JeioRtprB43+uCIxEEJ91n+DbDkifcmRV1vWBSTw9D+3yJMp9TkxZCi0RhEF9N62gb\/BQKQHwyMOeHpsiRGHuaDlt6+l4F8AxGoxKAH66kJxwhE36tzwwvMz1HePD0cJO3PPciQ4PzBO1WojGYq0jTWiUPjIMNChE8vXJUH+a0vCMLSmhSzTpWDX\/elYiw8cBu7iyJg0xks+Z+srG6vTIwxJnQ3CDe3fKUJP72G7Gf8XlTizh6BcqkiDsVe1jdeeneW94lyjhEpx97OtQ6aWl6+bNgd3mQD0Y8m4dCsxjH5lq0eld2sRReRJTah\/3VKllay\/kub63KUIWdLK\/wvVGPGf5mfO4xewEQv0BjdxGhSS5pDPQGSotBJGVfE75wfW9RBV4SKahN\/aHAiM1jJtojGQ\/m8Gp9Kz2mdNbJ0B0Et6f0uzDGjsP5tNDYP2a\/P3H6IXlKGyMy+h8JsyRXGFVVR915ITHUqZUmBARr6m1N\/KHk3uOKRI2XfQb0vTqWLh0Vp08CDd2M9AtY+RnRwXn0kpBiG6N1R3gqIgbDQ5RFNe+FGUgG027EpoRA0V6IrdjaH42xgMSY8KGZtAHUekIy91HmPrTGayLwANHb4ND4NTsmmNa0+dQPyhOcjGc5M\/ekj2v+GWfge6qkigy8yMXZY+bTn6iEQTBlpAqau","iv":"9076bffd968a5482379424bdab00baad","s":"53a7e05a7974c843"}
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