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Dec. 5, 2025
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  5. Hyatt names global lead for luxury brands
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  7. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  8. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
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Sports

With eyes on luxury, U.S. Open tees off in Los Angeles

June 19, 2023

High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association

 

By Zach James

As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.

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  1. New film from Moncler marks return to Winter Olympics
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. St. Regis Estates to premiere in 2027
  4. Dior’s ‘Lady Art’ project turns 10
  5. Hyatt names global lead for luxury brands
  6. Fendi reveals holiday window displays
  7. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  8. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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