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Sports

With eyes on luxury, U.S. Open tees off in Los Angeles

June 19, 2023

High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association

 

By Zach James

As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.

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  1. Why the FTC's attempt to block the Tapestry-Capri deal sets a dangerous precedent
  2. Mobility guides year two of Rimowa Design Prize
  3. Mytheresa, Brunello Cucinelli host exclusive two-day experience in Italy
  4. Hermès opens three new global boutique locations
  5. Tag Heuer x Kith circles back on F1 series
  6. Leading with lifestyle, Bugatti redesigns ecommerce portal
  7. Tiffany & Co. unveils unisex collection by Pharrell Williams
  8. Guerlain opens applications for second-edition art competition
  9. EssilorLuxottica acquires Japan's Washin Optical Co.
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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