Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"8f73fcc7b19fa2b18c33dc313eb1107e","s":"a0042e44c969d3af"}
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