Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"cd64eadb01bb886216cbe98afea6390f","s":"0190747948d260c8"}
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