Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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6QS4GTZTm\/ybfPDdqWdxmmPVyZ9I7RIqVZ5g7jLVYS\/JtNo0noPn703DOIG++hfUsZ4yrNcooNsbmlQZnOR4\/FHvf\/pqXjqx+4GKzBoz4DNYixXNGeY2XZ8s3AgLoso8MpSs7fvf0relJjFb26KMwpGi+AeOCO51JumJba7u6u2zu1tMZ7MbMFJPJ\/5FNJ9Jd5tXaVGwXyqSi+yzRNDKc2jXXi1oWPMWY07H6hq1lvm1Vct6Yo9xgl1Oxv9ZG4vE7pQK1nIyTm\/500rNb5DxQGdPWPxnmdgEvmx9N2nCyF6Vq\/lgJq5dlgTy1LHmQmpCFh46EQ+GnRrXuuCiUMss578I4m1Gi\/BAboOjeAhqtT5iZ8lhkwDB3vaxwYTbL4EELZlHhPigB2dt8zczmva78x\/re23Xa8xdkB\/v1CywLt3zEkLFrtuZXrMj8NGjQoHpHPmg3q169o8FLE9rCMs\/43n\/eS8fX1+U7NY0AxLl75b+eoHjS63eztNDn35JGTFGR0DA48uRb110oPadXL9W7HyaswbVqOUGs+z+ufGwqeyLK5hp6JKX469IYI2oCm6KF8EVHqPffu+Cf577JCU7J8idw03CF86f7BNRQ\/tKKwRAjpWCqpBK27Yn+9mDQR\/bDP8\/GVzdFesRT3lXRko8bXasRIUSIC6OcLsp5bH1Rt5SjtK9TSV3dwn+bLnjEg2qls25mYU9qQrABpSWLmvYPatY0d1zGWltsFjKwlbMVz5rdVGTHWm5jPCbzmQyWR8nNHTkXpUq9CBnIHwBYiCKcwVDI4qMhKTy\/l30UHavsKrgIdM0wf+mH7Z4p5Qen0QfnbhucHzeSeYFQ9uRk5gKUHa48A0gHQYhy2KJdLwo23VecKl6iIYsQm2cflU9nSu2rGv\/HYeRbQ3RAPYQRjMVunf+e3\/5LmLc8+CifdlHcdaUUavbCnEhNcCyG3eQnv5n+R88ixdLBQTCm+FTssghuVZdNlOCCFrCyaZoSY03eaDNgSOxbkxvP4UfGXurIg0FkWvmNo5slsm2sF0yngcpkexXDWJBoMb8Kq+JP3707H4lvdvIIG9kxzsgFKmOBS8zxefd0R6inQDwc082M4WBHlLPZM8w\/VHIw\/B\/9kOmsiUdUCcYefFLQgJSc49Vd++0Hwi6PZ7dwyUHjicwRkGPCyVJD7Uevb8WIKWA1QbXKFRXipJTtmDg4QThHPkG7seYx58\/rZoE++Qr\/Y2ezCHF9JVMYmkqFOOApZyHWH4ECVBJysgR990wJiyb9o7m8gKwKFbnPI\/mrC40Zxzc95uYxI74hiAFdnSSMNXe7EztmX5Rvjc17DRgoFpdcYOcPNNBWR\/P1aLGubdHQnuLuCJXrZyCnzbiLxHdG7vsmJg99UeEL3GljM1ztkM9pdKr1mVxyhJ3Qv\/btFHwbtjsnUUjIlyXCT1RCjRvL+xAdnRZAzJNWEEJZP503y3D2nB7ch4O32b\/1eNw0hRcHVgW7Gu9UeoRKIxgFw\/JnGCxnPxbug4qBlbAzwEzxWfFDdLt26vkTlQ2dd+7RpGs0T\/msatAqOrqsUHmN9kj8QgapqatRjNl9oyi9yZi65GA8jo7dYrSo\/TqmmhUtgLTXjhiUmRoCu2jvw9TGAouOyPgIuuvqCneo7GkZ38LNVyjjXCgmKxDZpfYjXwzDuNF3pYAPejRYaVw\/FuM0JzdrR1iE6hLB38GuZ\/sVpIIGrkCt3wyCkh8t9dtsCZuDA1jvyIRrxS8aGnDqVA7fj+es8B++DHoRlAcSuSJgeulFLiXX88Udu2yujVZQqv\/\/zb8Tg54+6Ivs2wUFWNYJfORFIOTZ\/XHCZN87KdURIsXEVQ7n2hjyakQVn\/oUeF\/hiXzk3h5XmlxFUvkam28v5j50O0Tg\/tvWEY63VXWAjoRGXwHNLd2qLm\/aL9eNEyVA4OAckeTUJeQBpFGUGWAEUrcZZdTKAaVzwYqUCwGKq+CYdLuPgSh6KnYFlPLjSzqA\/W54a2c4ltOd8v535pqx\/mqgcLnfjT1twMdPNAcAdXL+YwBovDgTwE5CqyQESm3m\/8HkZS1SVvAuyNvGBPaPriS4VZC1uzDNISKnCPPQjBVyfKkteaQjF7a3G3s3e47N9+Dbtix+ks\/RsyhDUzIA9ur2kQn9WpzoRHaTgX7fxgMkBvZLmaONuhtyaLIU\/M2MOsdqflHNdd6Ow+OW1Vm214mXpFIYoCD6CKQd2Gj0sFFptGXBDpFTyTDlU8suPT0eYXkRr+tA4128aWO+ilH90IyQB1sv+9Qwap54mi6KM1WUgj2ShqV78NielFgllEO2wKbreDy0Q3gldrm\/Yqn018owOJ0S48Lfo+lKorqdOpuFGrT6qVqLHDKCnM5Ggzc\/atyo+P+RJGeO0jWUKQ6G8+\/9pBjviwuyNjdGHUKiaLS6yWmNsv8RW+xf7iIBhBDCHj0MsXKbpToxqnmauG6kn65AFRwLf4i3zmYZZO5c34q\/xgcErZYDmeIxXJb7v3cWT+U3fyAhwVJ4SkQTjVMOvBQMjkGWTyfRUyCDM+aE\/hBlzJgkSwmf8BBrrZEXmoMEAlNDS1m68A4cikbxXcSyx4iGgCqYidOKYuMgA4dHw0xHRd5AwFhpVx2+1yPeUx\/cd5RxLTVGpbOb6G6Ca1e7WhW3TLvuOvDJh4TqBahAeSVt7tG+JALqmwU7L4hlI4PtCp2vm1PfhORR5ucaSdlpVW8jf8Aqu4GURM\/4XLwNpulIrD8A3rFe6nEmroaGKb1Ehr\/Ki6GsvZcRMyP7WwfCyh1OtkYH3GfVxtgNA1y5u+Lr6u8ylQhXAU0Zg3PQ5Hj\/O17grmiZBc7kdntlbSEQXNl1Du7jPkLYbC87c4kwOuau++fIadwUsZ5dpS5v2IVKXC1T6tYUaOokeN9ii80bXhYgoQugFVoOiAgWwghLZWR4si38oTPPYhFhJabvKeU5GD597WTY8L5MRFL5qu8Mk9bzQii6\/zL1VjQyzqNGgABeVhX0gq9U6b26wXKRBVUgmMpV0UZFJVSkb0CAYrmwaOklCwZ\/lpszT4Azk1OwQotvUaAjfi+RP4FLVnVbcOyR6jMrPVfqt42QHfqdEUbsItgLEh8EWCkaS3jN+u3A\/S\/52or8gsKdbb4xi+tcGvAC0A+Qn5QfxycPznRdReJCmKfW1oUAYKG3QCAYplfpGOk3g4rutRQ0T0r6gz+z\/NeXD94FoQxRCUU0dZ0YSb1433nGataEfc\/9EGBpK+Hbg2Uk+gx6XwJfwL7WQ9pQ0C2Nxcm0nKjWKN9Syji\/cXt4s9TRwGoKNQMTyl8Z9b\/e6EWwnAFXg1zhbrMX+9+8ifOMJQoTUtEEbfIHts9mEsXRScveEbfExBx0nXANmI\/RXB\/nbrgC6VyX9snssVoIlMPVm1BJmN6r+iDOqyQ3+bd9PRcBMsIvs6hDRei4UiM\/OdX2d0q7NBUXuZGpyD0Uv1DbzK0SjlGTAymzv58EYuhUraEPngCPMHvWJgjcXNEftNL5kFqV\/iMVGKbKnntPIT+Bq\/\/txBw5rOMYKegQCf7GRFZBjhkQznfFL5H\/1TbMicYVsEFTo+F8\/2xBIO\/u9DD3wC8xAg24H8ZqE1838T37exyqRxCYENeRLPhKOIN0fR078edv5VDpbfl9SYneBSTwRgYoi4wmwo9yuwJlkuGX83tSTV2FAx7fECyHgoRhul08oTl\/JCcozeOoIg3FPRfdXcNQOO5ciTQE\/JjG\/VrXcxjiCzno\/pB6DxGX3bwqO93UfoU9rFlXEgOOHBH3d4AClLpoJeQLBlLE5mD0yEfSDvxODPyIDSnrwWAhxxZOqGQu2gfE27+Uv1jovxtLYaD+ys4DwuX7irQ1alZ3scWTH5BC1dKIEFeNVWVlWjH5OPDq+PbuRiJrz8fXXI8yzsMBUfkdtNu4U8cFLVW\/kmuPFIy4IhZEB+NDABrL6bBofr7bNlzd6ZchQvtueqmgIq653DhijwUoYoo2+qAQHSxB5HZsnsG7gwIn+BbiAJ1gmX3QGgjM0XhO9XwT5qr+qOWm0Jf45KryuzkWxpJOfmrsPBIpsBaEKW8tI4V+wistP8JbM6sEW0+M85s62VpXjCUxp7xGiLqltLK6VfbvZwvutpz20uH4jE5uvnzyxsWbMa0uGldXEuWKYV5NW0sbvONU7EeDDBKK8iPbkKx4u9C58ho5IGZyaGPAPV6ESd6pH47lkVMc4NoqecaVlj6t9RjQyvzz2DOwzo620AWAthIyYAfuogErrJNAhYkEZWtfA28kvbJl7KugcQoyhO\/npjz10ar9omYUosuUP\/CBPlKToGgCoTZf+lkkv+\/04IGWZSq+arRzGeuU2tFz7BepIPLR3HUOrfpk","iv":"75a813a39b1c788bdd05f8acc7cf9e98","s":"2dabd43131158bb7"}
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