Luxury Daily
The authority in luxury news.
Sep. 7, 2024
  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. Selfridges publishes second edition of The Yellow Mag
  4. Auberge Resorts, Mercedes-Benz launch fall concert series
  5. Lamborghini crafts limited-edition stroller with UK's Silver Cross
  6. Supermodel Naomi Campbell spearheads design at Hugo Boss
  7. Emirates develops new fragrances for first, business class flyers
  8. British Fashion Council scales City Wide Celebration events
  9. Carolina Herrera honored for 35 years of fashion contributions
  10. Chopard welcomes Bella Hadid as global ambassador
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Sports

With eyes on luxury, U.S. Open tees off in Los Angeles

June 19, 2023

High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association

 

By Zach James

As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. Selfridges publishes second edition of The Yellow Mag
  4. Auberge Resorts, Mercedes-Benz launch fall concert series
  5. Lamborghini crafts limited-edition stroller with UK's Silver Cross
  6. Supermodel Naomi Campbell spearheads design at Hugo Boss
  7. Emirates develops new fragrances for first, business class flyers
  8. British Fashion Council scales City Wide Celebration events
  9. Carolina Herrera honored for 35 years of fashion contributions
  10. Chopard welcomes Bella Hadid as global ambassador
VIDEOS
More Videos

MORE IN Sports
Lexus signs first-ever surf ambassador
Pernod Ricard named official partner of Paris Saint-Germain
Team France sports Berluti for opening ceremony of Paralympic Games
Hugo Boss scores collaboration with NFL
Omega returns as official timekeeper of America’s Cup
IHG continues US Open sponsorship



RECENT ARTICLES
British Fashion Council scales City Wide Celebration events
Selfridges publishes second edition of The Yellow Mag
Lexus signs first-ever surf ambassador

Supermodel Naomi Campbell spearheads design at Hugo Boss
Off the Cuff: A Q&A with Stuart Weitzman’s Kaisy Mae O’Reilly
Emirates develops new fragrances for first, business class flyers