Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"fe62ff7607c0b3519089d77400209e5c","s":"82acc8fe368af759"}
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