Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"c39410fccd11dedf592be39b5b8be6c2","s":"82df01a5a2147e7d"}
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