Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"31140785df439613bd2120dc24aa22ee","s":"dcb089973527382d"}
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