Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"ef4bf0b79e637d854120c1ce1c185306","s":"b003e4c3f92db7f7"}
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