Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"8d12cc57a75aa21c2f5bee7a9831dc4e","s":"e87ab454342865de"}
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