Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"d6a0d8240314ffe381f9a4d3efe60478","s":"4c41ba904f411c52"}
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