Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"47311192303fe2d05421cd7e36dbaca7","s":"cb8a54a517775fe6"}
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