Research
March 14, 2014
By Sarah Jones
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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","iv":"e1899ac049267ee38e9f70ad7f879d42","s":"b51216e866b12457"}
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