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Software and technology

YouTube expands short-form video offerings in effort to fend off competitors

August 5, 2021

YouTube’s “Permission to Dance” challenge kicked off exclusively on YouTube Shorts in July with K-pop band BTS. Image credit: YouTube

 

By Nora Howe

Google’s YouTube is introducing the YouTube Short Fund, a $100 million fund distributed over the course of 2021 and 2022, in an attempt to build a monetization model for its newest short-form video feature.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  10. Dior builds five-story statement flagship in Beijing
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Exclusive Resorts purchases Inspirato for $59M
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