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Software and technology

YouTube expands short-form video offerings in effort to fend off competitors

August 5, 2021

YouTube’s “Permission to Dance” challenge kicked off exclusively on YouTube Shorts in July with K-pop band BTS. Image credit: YouTube

 

By Nora Howe

Google’s YouTube is introducing the YouTube Short Fund, a $100 million fund distributed over the course of 2021 and 2022, in an attempt to build a monetization model for its newest short-form video feature.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Richemont reports strong holiday quarter, sales up 11pc
  9. Marriott’s Luxury Group signs on as partner of US SailGP Team
  10. Dior goes for gold with flashy J'adore campaign
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Patrón takes over as official tequila sponsor of Grammy Awards
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Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
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Google to power AI-native purchases