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Software and technology

YouTube expands short-form video offerings in effort to fend off competitors

August 5, 2021

YouTube’s “Permission to Dance” challenge kicked off exclusively on YouTube Shorts in July with K-pop band BTS. Image credit: YouTube

 

By Nora Howe

Google’s YouTube is introducing the YouTube Short Fund, a $100 million fund distributed over the course of 2021 and 2022, in an attempt to build a monetization model for its newest short-form video feature.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Schiaparelli begins Harrods takeover
  3. Gigi Hadid fronts new leather goods campaign from Miu Miu
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. NetJets developing exclusive-use terminal in Augusta, Georgia
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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