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Jan. 18, 2022
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Apparel and accessories

Louis Vuitton celebrates founder’s 200th birthday with immersive game

August 5, 2021

Users can download “Louis: The Game” and traverse the virtual world as to learn more about the brand. Image credit: Louis Vuitton

 

By Katie Tamola

In honor of its founder’s 200th birthday, French fashion house Louis Vuitton is inviting fans to explore a digital world, leveraging enticing storytelling and graphics to share its brand history.

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  1. Retail needs a revamp to find success in 2022: Deloitte
  2. 2022 is the year of the international buyer: Sotheby’s
  3. Luxury retailers to hang on to pricing power this year after strong holiday season
  4. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. What luxury brands need to know to succeed in the new metaverse
  7. 82pc of consumers have participated in social commerce
  8. What changing lifestyles mean for luxury
  9. Gucci unveils ‘SuperGucci’ NFT artwork project with Superplastic
  10. Porsche helps photographer capture sight of a lifetime in dreamy film
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