Fragrance and personal care
April 24, 2024
The brand is establishing new rewilding projects in two emerging luxury markets: the Caribbean and Latin America. Image courtesy of YSL Beauty
By Emily Iris Degn
France’s YSL Beauty is expanding its sustainability program Rewild Our Earth, which seeks to protect and restore nearly 250,000 acres of wilderness by 2030.
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","iv":"02573d2ba79aa264f30a2a5ceb8d5ceb","s":"1e4822f533cb8316"}
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