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Feb. 21, 2026
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Fragrance and personal care

YSL Beauty enlists actor Austin Butler as face of new fragrance

August 4, 2025

Myself Absolu retails from $42 for a travel-sized tester to $210 for a full-sized bottle. Image credit: YSL Beauty Myself Absolu retails from $42 for a travel-sized tester to $210 for a full-sized bottle. Image credit: YSL Beauty

 

By Kiran Gill

France’s YSL Beauty is turning to a Hollywood A-lister for its latest fragrance release.

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  1. Balmain Beauty presents first prestige fragrance
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  4. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  5. Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project
  6. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  7. Luxury retailers need to compete with mass brands in personalization: report
  8. Miu Miu Manifeste pop-ups kick off across Asia
  9. Your watch collection is probably worth more than you think — and your estate plan doesn't know it exists
  10. LVMH buys French publisher Les Editions Croque Futur
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