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March 25, 2026
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Fragrance and personal care

YSL Beauty enlists actor Austin Butler as face of new fragrance

August 4, 2025

Myself Absolu retails from $42 for a travel-sized tester to $210 for a full-sized bottle. Image credit: YSL Beauty Myself Absolu retails from $42 for a travel-sized tester to $210 for a full-sized bottle. Image credit: YSL Beauty

 

By Kiran Gill

France’s YSL Beauty is turning to a Hollywood A-lister for its latest fragrance release.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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