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Fragrance and personal care

YSL Beauty taps Chinese ambassadors for French-centric campaign

May 14, 2018

YSL Beauty touts its Paris fragrance; Image credit: YSL Beauty.

 

By Brielle Jaekel

France's Yves Saint Laurent Beauty is blending cultures in its latest campaign by looking to China to embody the essence of Paris.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Women to Watch 2017
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. YSL Beauty explores boundary-breaking heritage through scent
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