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Fragrance and personal care

YSL Beauty taps Chinese ambassadors for French-centric campaign

May 14, 2018

YSL Beauty touts its Paris fragrance; Image credit: YSL Beauty.

 

By Brielle Jaekel

France's Yves Saint Laurent Beauty is blending cultures in its latest campaign by looking to China to embody the essence of Paris.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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  5. Exclusive Resorts purchases Inspirato for $59M
  6. Lamborghini heads to French Alps for women-led driving series
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Diptyque plays with the surreal in holiday tale
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