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Fragrance and personal care

YSL Beauty taps Chinese ambassadors for French-centric campaign

May 14, 2018

YSL Beauty touts its Paris fragrance; Image credit: YSL Beauty.

 

By Brielle Jaekel

France's Yves Saint Laurent Beauty is blending cultures in its latest campaign by looking to China to embody the essence of Paris.

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  1. Louis Vuitton announces Regeneration 2030
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  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Gigi Hadid fronts new leather goods campaign from Miu Miu
  10. Global deliveries take 15pc hit at Porsche in Q1
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