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Zegna ups exclusivity with email, Facebook sign-ups

November 2, 2012


Italian fashion house Ermenegildo Zegna is gaining interest for its “Ties Around the World” collection through an exclusive email campaign as well as a Facebook image that prompted users to register for its new special project.

The email invited consumers to a “privileged preview” of the brand’s project, which is a limited collection of ties in a tribute to the most iconic cities in the world. A similar Facebook post appeared that asked users to register to be the first to see the ties.

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