Mobile
March 14, 2012
By Rachel Lamb
Italian designer Ermenegildo Zegna is changing the way consumers see its Facebook page – literally – by incorporating an augmented reality feature that gives users secret mobile videos to future campaigns.
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","iv":"768ce045a3a871f27a8a63b6d67105ad","s":"5ccd99fe0f4faad3"}
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