Mobile
March 14, 2012
By Rachel Lamb
Italian designer Ermenegildo Zegna is changing the way consumers see its Facebook page – literally – by incorporating an augmented reality feature that gives users secret mobile videos to future campaigns.
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","iv":"6e571e4db7ad7b3c2af5eadc9f545875","s":"8e3a524499170d44"}
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