Mobile
March 14, 2012
By Rachel Lamb
Italian designer Ermenegildo Zegna is changing the way consumers see its Facebook page – literally – by incorporating an augmented reality feature that gives users secret mobile videos to future campaigns.
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YKwQy+4MK+CaFQZobW\/zz99gC7Q3hhxkytJXVouGc51EJoQqzBMAUK49dnjZDZtH50tl+\/0w7FBOGJHmfJEdDS4sPdUQ5FcnjTVSg3WnvGYDMP7WYs4jCxvgrSy3YgvHbCceG8xwdu8MnugbsgySXT0PTN3Ljjk1u+V+ytQYZUUpOlcj4smJ8YlJV7gzs\/m9OibPShaCGyZeUl8BKbKBCQlI+RnONE\/dHCu+fo+15Dle1GnegG6LMwJOZhzjrJ1phGbfuqzh7eC5n0tA1R9Lrd8H4fBECeJIq\/UoX+y+8BvojQ3hjlug70Rjeq8yeLJm1a4yAbyPcqeKNyoxb41JY7+Xrbr6zpOm5XUGunix1m3Hpejp+prvmfZGr8L42CT\/OUmtHidhf7uX4ToaHra+P3lbJ6WsWZp+mzlcb1xkAxct+1bdCCOsw4wNMqzgKDXFxNblb+DZJjuOa4BVVWRo8hjd2JFxvmAcIzJlLWhOam5e8pomgu60Mk8XjPHtgb4LdltBItrQB+jZfYnDKVdkkwpsYCt++C9j2Zuh5yj+TcJAdZqA\/7N4U4JPHRKoO5UuqAxkEMXi7NW8KgRRofXgIG3\/9LfSK2eIbfDcDaF7KWRcurfOcOf7UvhxO+hAnX2S1HtuSBqEGlNgmKHVt19ASVfT0ZMV6wA73Jn35C+1C6Aljuf3f2Tb7wvSDMU87Obto0y12FR8TkpcXaGQ2zV4xbd3\/3kCs4OzOrz8s3SxYrhep3SVY5s0EP8+dC233iwW2q0U3Sd04YnGHPh6vY0ycOszS1c\/j0XN\/vqRGl72+AFH5XLPYqMh\/EXVX7r+P6pqFWFj2oPHds53RwdPXV+A1FMN2fHpkD3e\/spSaFGFOfhnv9guXQTFTYYmbzJHqzNnM\/THmVrQKgnbDfS8uDt+5uCO+ccyeWdK1w9rfmcMrrNnyzBo+51LuDH\/FSojWIyf5h85+TafPLQl3R64CxZSmQfjLQ+5uSTyBGMFoVF1L2webM7l9ivxx6sM23qMtMgtWfqYoJaAFgOFChwbapNu64s83p8xSyH4+4auyTqcOv73t55PSwOXhRjsxN63wa3rSfdn4F\/A6U9JEGdXmgDaP5Lk\/31ezOiW0JRe1AfR6266QpRzjfzC7FjyMPfkPUX+D\/qDVZW8kXDPxhWAI4Um9c+SJQEv6xFAoAuQwvw4o0mpHAglYOfry66Y0uezTsHynqutJXkY1GL3ejG6k9XEt0osFLvBj7JJ2vJu9H0b1skf2sF8suHjVAi6AXN\/q0SA3sxCgylZViMYdl2zF67GHXxuFVGMuq8Cv8pySssRBMS4ZmcyxK57f2WIQT5vZ+pxweXN0aedg+ApezAstaywC59xa2mBZsKUTlAgeoynVAst9EwPnLv1Fc4IgOyX5q3MmSM0YLzFJzPgO531cOOqXeCC5e+t+U8bZHTnVPlfw2ErcB5lEGxGz44MTFkrIju2BPo+8oXmK0BzoNSdwNcgQJK2\/fAR+Kv3nM0CFzZaUaEywOS6Tx5K2x8d3c1ykGgs4jHBQByk8H\/L4zqffqlIfL9jqE6AmF7+bxGw7TWadc7k4Icfed0DlOlWmsZk\/YRE+0N70pe+ZxLJqVZXzxxYp78ASHdM1KbN7YIjdsu9JZA7sqfBdqnE7r5ckKjKw0eDI5uQmE\/W0H5OJ1\/xsqdvS74whB\/jfzkTvYYTcBPPIndzKz4p8P8Y0qk49HjhGZzqIA\/d0b2\/EFiHw7saB0og7MQ\/DhKW9kXlA79b0ZRSexHZN9kZEQOLoJdGHP3cw9rXYTMUkEHKFtQiQslImQ6DIEUi90xjh\/VJskiGCfDg0jy91L1ATgCn1uwZjIpzpboPyJCTLDzgnWlQHkIGsl62pU0C8tRsbBzx3h3rq343NHNcYZsfFslnjn87zfB2ERF2gd0MK36tr16iiRBkNyjqQM\/TPuyvX0r2zSY5+nK2Hm7xJbBXN6BtpO0Slzs+aaz61Dbw0vdk9N191Cbi9IzUW+\/tMEVRkI6aJw2yF5kpxzhg6LFnjNDaTmxFlJYzOSY8zYnUUJtiFBj5Y26Y6OYwzamCclGTtTa6\/6cZYpdrWBjRqGIC+ZveE7n53P10xoOVtPtDsFmK+xyQL2Zyl\/TtuTOmWWZIWD9bKs75DCvwXDIx3v9NtT1gHFxvRqiXBfZP6oB3Cpm0TASzGtzmdVlWz5QerPe6EUBp6mc3nuE8MWchQDJH7IQjtt0PBrsJXllnDHoqGtxcO1Lstb5AMh5YgOlLxvJ9aBLb6f9uNx6TfkGnlTcshDqQRnB4Lj08wvWdw3c465iP\/KA0q53U0BSFeJLKzZ8vW1KvZR28ekSGIBdKtPeOB6ZTOySj+roHKHq5O+PW+9IMJcE9I5EUil1kOohaM+8\/2vamIvFefjOC7dJ+I6QoRAz0Lzr914pgsD06DMFwnC+DNM040aFK46XF11pNcvlvsNlFlXQ3kj7zgh8T2GpqOVaiaU\/ToIztlJqTrLVG3NYCwEEutbtgr2RLt+bv57BKD8gzA5xlbJpJWcX6tEoJnIVEPKrinMhA4AjNWNg05nieKBaM7pwQy3THs2P065RUWdvvFhIbvZl8i8VCaAzFnAdS3bvEPHJV\/U6\/vHuAV0EHpIgkepK9FIyF2XkZt2UzP32eKmOEkp6K\/Ic7\/UCTo=","iv":"4cdbcd19f4a7a06d6202176ddd5f255b","s":"9eab4c74f2dd592e"}
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