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Zegna campaign shares sheep to highlight quality materials

April 13, 2015

Merino sheep on the Australian grasslands Merino sheep on the Australian grasslands

 

By Kay Sorin

Italian menswear label Ermenegildo Zegna is reminding consumers about its use of high-quality materials through a digital campaign that asks “Why are suits made of wool?”

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  1. Luxury brands are now limited in naming capacity
  2. LVMH appeals to eco-conscious consumers with new sourcing standards
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  7. Burberry leans on poolside nostalgia for high summer 2026
  8. First-quarter revenue at Kering drops 6pc
  9. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  10. Fendi announces inaugural Design Prize winner
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