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Zegna engages savvy male consumers through Google+ campaign

November 9, 2012

 

By Erin Shea

Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Chaumet expands environmental efforts with WWF France partnership
  4. Swarovski, Ariana Grande release sophomore capsule collection
  5. Louis Vuitton names second edition Watch Prize winner
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
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  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Boucheron opens first flagship in China
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