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Zegna engages savvy male consumers through Google+ campaign

November 9, 2012

 

By Erin Shea

Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.

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  1. Saint Laurent taps model Bella Hadid for Mombasa Bag revival
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  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Dior introduces actor Josh O’Connor as newest ambassador
  5. Vacheron Constantin backs world’s first Concours d’Élégance for watches
  6. Bugatti, Lego Group release two new models
  7. For spring/summer 2026, Prada explores art of imagemaking
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  10. Versace celebrates 20 years of DV One timepiece
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