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Zegna engages savvy male consumers through Google+ campaign

November 9, 2012

 

By Erin Shea

Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  6. Dior’s ‘Lady Art’ project turns 10
  7. CFDA bans fur from New York Fashion Week
  8. Aman welcomes warmer weather with ecotourism boost
  9. Trust and transparency: The new sustainability currency for luxury
  10. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
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