Internet
June 29, 2011
By Rachel Lamb
NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.
{"ct":"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","iv":"34c878f96bf8491023af622a510a25a5","s":"ba625351e6844e61"}
Share your thoughts. Click here