Internet
June 29, 2011
By Rachel Lamb
NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.
{"ct":"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","iv":"3e4da56093301604aa775290fa9d7487","s":"2aeb13036cb04c30"}
Share your thoughts. Click here