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10 tips for getting into Chinese ecommerce: LVMH exec

June 29, 2011

Benefit Radiance Skincare

 

By Rachel Lamb

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Travel advisors are hottest new thing that never went away
  6. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  7. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  8. Introducing Luxury Women to Watch 2020
  9. David Yurman makes more room for men’s collections in New York move
  10. Nordstrom targets $1M in holiday philanthropy with four partners
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