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10 tips for getting into Chinese ecommerce: LVMH exec

June 29, 2011

Benefit Radiance Skincare

 

By Rachel Lamb

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

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  1. Delivering excellent retail experiences hinges on ease, emotion
  2. Art, wine overtake cars as top performing luxury investments: Knight Frank
  3. Under siege, 5 PR mistakes that Airbnb continues to make
  4. Hub by Amazon challenges other retailers to raise omnichannel game
  5. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  6. Day's wrap: Four Seasons, NetJets, YNAP, Bulgari, Christofle, Luxury Card and Phillips
  7. Verizon, AT&T attempt to head off private data scandal on lines of Facebook
  8. Le Méridien brings European-style summer living around the world
  9. Building and cultivating consumer habits is key to brand longevity
  10. Newsweek to launch luxury, millennial-focused vertical Ndelible
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