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10 tips for getting into Chinese ecommerce: LVMH exec

June 29, 2011

Benefit Radiance Skincare

 

By Rachel Lamb

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

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  1. Selfridges beats the holiday competition via October opening
  2. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  3. Stella McCartney highlights fashions in Piccadilly Circus billboard
  4. Patronage of the arts - Luxury Memo special report
  5. September Swiss watch exports point to continued recovery
  6. Four Seasons, Rosewood turn to VR to increase bookings
  7. Luxury needs to look to heritage, authenticity to cut through noise
  8. Chat can let brands solve customers' problems organically and pain-free
  9. Burberry gives leather remnants second life with Elvis & Kresse
  10. Vogue, Vice develop content partnership to attract advertisers
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