Luxury Daily
World’s leading luxury business publication
April 26, 2018
  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Mercedes unveils “ultimate luxury” concept in show car
  4. Sustainability, Asian markets to drive global cosmetics sales: report
  5. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  6. Register now: Women in Luxury conference New York, May 9
  7. Mobile apps are the new luxury department stores, says YNAP CEO
  8. BMW previews new model in mobile racing game
  9. Experiences in luxury - Luxury Memo special report
  10. Can luxury brands bridge gap between ecommerce and brand experience?
The News and Intelligence You Need on Luxury

SUBSCRIBE NOW TO GET FULL ACCESS FOR JUST $1 A WEEK

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

10 tips for getting into Chinese ecommerce: LVMH exec

June 29, 2011

Benefit Radiance Skincare

 

By Rachel Lamb

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Mercedes unveils “ultimate luxury” concept in show car
  4. Sustainability, Asian markets to drive global cosmetics sales: report
  5. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  6. Register now: Women in Luxury conference New York, May 9
  7. Mobile apps are the new luxury department stores, says YNAP CEO
  8. BMW previews new model in mobile racing game
  9. Experiences in luxury - Luxury Memo special report
  10. Can luxury brands bridge gap between ecommerce and brand experience?
VIDEOS
More Videos

MORE IN Internet
Vice spins out Amuse as title for affluent, young explorers
Tmall connects Mercedes, Audi cars with AI integration
Mobile apps are the new luxury department stores, says YNAP CEO
Hermès series paints portraits of international impact
Buccellati digitizes product management to fuel global growth
Prada rolls into Mr Porter with nostalgic designs



RECENT ARTICLES
Inviting opinion pieces on luxury issues, marketing, retail and media
Day’s wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
Le Clos sells most expensive whisky ever recorded for $1.2M

BMW previews new model in mobile racing game
Estée Lauder extends parental leave benefits for employees to 20 weeks
Mr Porter hires Chris Wallace as new US editor