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10 tips for getting into Chinese ecommerce: LVMH exec

June 29, 2011

Benefit Radiance Skincare

 

By Rachel Lamb

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

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  1. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Alexander Wang’s latest collection is only available through texting
  4. Top 10 luxury brand social videos of Q2 2017
  5. Youthquake: Off the scale
  6. Tiffany scrawls handwritten “I love yous” on Instagram
  7. Gucci goes retro-futuristic for fall/winter 2017
  8. Mercedes ranks as the top engaging brand on social: Origami Logic
  9. Bentley, Jimmy Choo, Guo Pei, Armani, Farfetch, Tiffany and Gucci - Live news
  10. Farfetch adds 1stDibs’ CEO to board of directors
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