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10 tips for getting into Chinese ecommerce: LVMH exec

June 29, 2011

Benefit Radiance Skincare

 

By Rachel Lamb

NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.

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  1. We are in the middle of experience wars
  2. Education elevates experiences into valuable, memorable events
  3. 3 key takeaways from McKinsey & Co.’s Chinese Consumers 2020 report
  4. Day's wrap: Hublot, Kobe Bryant, Tiffany, Four Seasons, Gucci and Bentley
  5. Advertising is a dirty word today: Adweek CEO
  6. 3 skills that will dictate future customer service
  7. Day's wrap: Wuhan woes, Tiffany, Harrods, Fendi and Four Seasons
  8. Gucci names 16 nonprofits as beneficiaries to its North America Changemakers Impact Fund
  9. Raf Simons, coronavirus, Porsche and Rémy Cointreau - News briefs
  10. Wuhan woes, Tiffany, Harrods, Fendi and Four Seasons
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We are in the middle of experience wars