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Internet

The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

Four Seasons NY Tweets Four Seasons NY Tweets

 

By Joe McCarthy

NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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