NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"21103641601bf457c34b86164c0b2888","s":"84d18b07baba6365"}