NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"bbda6c5a63563f8470a299fdc94d7c98","s":"2b4ed200770445cc"}