NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"5fbef075384b1d78e8953cd4ec4f9c5d","s":"e85479b7fa786c5b"}