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Longchamp embraces art and architecture in latest campaign

February 11, 2015

Longchamp's le pliage heritage bag Longchamp's le pliage heritage bag

 

By Kay Sorin

French apparel and accessories label Longchamp is releasing its new spring/summer 2015 advertising campaign, using British celebrity Alexa Chung to appeal to young, fashionable consumers.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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