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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Audi offers vision of progress in Janelle Monáe campaign
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  3. Luxury buzzes about bees with conservation efforts
  4. Montblanc inspires the art of writing with ‘Haus’ grand opening
  5. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  6. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  7. Men spend more on luxury, but shop the same amount as women: report
  8. How luxury brands can win Gen Z and millennial shoppers
  9. Kentucky Derby rides alongside strong luxury presence
  10. Rolls-Royce reveals third Boat Tail commission
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