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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Reimagining hotels with service culture and inobtrusive technology in new world order
  2. Lessons from eBags: How brands can use AR and 3D to improve ecommerce
  3. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  6. Augmented reality in luxury - Luxury Memo special report
  7. Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  8. Asian affluent consumers’ mindset post-pandemic
  9. How Western brands can find the app in China that reaches their perfect audience
  10. Swimwear: The dark horse on China’s retail scene
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