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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  2. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  3. Chinese customer is most demanding: DLG event keynoter
  4. Burberry, Audi, Peninsula, LG Signature and Americana Manhasset - Live news
  5. Audi to promote e-tron around Emmys
  6. Jaguar Land Rover testing immersive 3D displays for drivers, passengers
  7. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  8. Alternative materials – Luxury Memo special report
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
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