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Jan. 28, 2020
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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Porsche, Genesis turn to Super Bowl to court luxury's next generation
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  5. The big fine jewelry opportunity
  6. Hublot condoles death of brand ambassador Kobe Bryant
  7. Why FOMO is shaping the luxury market now more than ever
  8. Day's wrap: Hublot, Kobe Bryant, Tiffany, Four Seasons, Gucci and Bentley
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  10. LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year
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