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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. David Yurman celebrates summer, Solari collection on site
  2. Louboutin takes up space in childhood hangout
  3. Affluent consumers unsatisfied with luxury marketing: YouGov
  4. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  5. Positive feedback, relevant information key to drawing in new consumers
  6. Bulgari incorporates Italian movie motifs into latest collection
  7. Mercedes allows long-term test drives for confident purchases
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  10. Perrier-Jouët pops up in Paris for nature-themed event
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