Luxury Daily
The authority in luxury news.
Feb. 7, 2026
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  5. Kering Generation Award X Jewelry returns
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Estée Lauder Companies raises full-year outlook
  9. Aston Martin loops Breitling in as global watch partner
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  5. Kering Generation Award X Jewelry returns
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Estée Lauder Companies raises full-year outlook
  9. Aston Martin loops Breitling in as global watch partner
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans