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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Price points, trustworthiness important elements of sustainable retail's future
  2. Experiential dining offerings help retailers, hoteliers differentiate themselves: JLL
  3. Dolce & Gabbana becomes its own influencer
  4. Top 5 brand moments from last week
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury cruising – Luxury Memo special report
  8. Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue - Live news
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Audi supercharges e-tron push with the help of an Avenger
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Price points, trustworthiness important elements of sustainable retail’s future
Dolce & Gabbana becomes its own influencer
Register now: Women in Luxury conference New York May 9