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June 20, 2018
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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. HNW wealth climbs to record $70tn: Capgemini
  2. Customer experience needs renovation, not decoration
  3. Newsweek to launch luxury, millennial-focused vertical Ndelible
  4. Marriott adds Alexa to make guests' stays more convenient
  5. Day's wrap: Dior, Chloé, Rolls-Royce, Louis Vuitton and Tapestry
  6. Day's wrap: Audi, Jumeirah, Holt Renfrew, TCS, Berluti and Royal Caribbean
  7. Future of marketing is voice: NYU’s Scott Galloway
  8. Chloé struts street style with new design launch
  9. Human-centric approach can help earn data opt-ins
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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Customer experience needs renovation, not decoration
Marriott adds Alexa to make guests’ stays more convenient
Human-centric approach can help earn data opt-ins