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April 26, 2018
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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Museums of luxury - Luxury Memo special report
  2. Fashion mirrors social movements with brand activism
  3. Bloomingdale’s shines spotlight on modern motherhood
  4. Luxury retailers pressured as quality service becomes expected at low end
  5. IWC uses digital to heighten customization
  6. Mercedes unveils “ultimate luxury” concept in show car
  7. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  8. Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos - Live news
  9. Le Clos sells most expensive whisky ever recorded for $1.2M
  10. Balenciaga, Gucci, Vetements top Lyst rankings of "hottest brands"
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