Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
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