Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
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