Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
{"ct":"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","iv":"8438d785e4b877aa3fb3588953254e53","s":"2b7f96a12c70b5ac"}
Share your thoughts. Click here