Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
{"ct":"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","iv":"f69d217e87624178ff1d9b445e4a6946","s":"aa88df5d596b7a75"}
Share your thoughts. Click here