Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"342702f7a555e1f1bef40f86d4b14e4f","s":"3f7d7ce693bd5cf9"}
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