Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"e0d053a66d49a4791fec069f48073d86","s":"d39e2f906451f891"}
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