Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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vIm8EUMcXxzX9heIJE0YcO9wbAE\/Gn+SXXwxMm54PirC2QSLHC1Tb0B0W9Yaq0dq3U\/OE4j1m0Ogf5IwXDKNcMwZs77oZW+xBxzweQwDglq9APWpfGm7WHOW2kSaYJ6VbBy66qsmMTWN8M9+DP0q7HPHE3vkYpUv1gJava46BS5X8sljgyaMcLjG1x05jmXp54CI3MdGgrdMRXZnCerDmaLopJv8OyfqT9gGa\/PQFt1oAED29Cr9\/Ilqtnvvpepy012W39Oz40EHjoUVzVOPZrwovy94OJnFXqGjsyK6j1oix1lyaYLf4ewR+Wx5gjwyLOdgIbiCl5bphPqQvb5xcIAOt7EE1e53Z33FCJ+dP0EeBhLy6BFfI4dEJjk6\/4xgx2gBt0Q9DRDajLi27nQC0zyCpRm+p0Mbmapvm5Sto9mVN+UMOtmrRbtEJMCXweIuUrR4UIIy8nnrsPTjLMJR6AdzppTPJk4kkcvOyocwpeGErWCgQKK\/NtwejtMg0Ymr8WazHni03xrdi4fCw\/Fs\/VRsfNH4PnL4ap5idR3024ZSya4ZXHnXlFF26sG+BmxsF1SuVuqN5UPg4E572nm2QUrKQoh3N9solpcjBn9p9Rl0IZn\/jqgWJ23Yp1N8oJSo2hIUBaMiHXv5xkJGXE5mXVv+PR6ZJUaq8dIklb7Spk1+SuhF4cnvJ4D9Z3gNbCqrW0UuYLxC9YzspAlsT2x\/aYaqeHBkYGl9cSFfIa8YpE9LeRDMSWoBf+Wi\/swNEmFM2wjWINF4b1ZlcyW8nffEgWGBYFf0cca3zcm6jis1f6l\/VxmdzmTKtzNgOjYU1oT1kl5WFNdwNvBEwEU4LR4UXVYhvOaiSjClAitJ7Rsxw131V16IgkSFEDJu4LT4ANKehquiwyR4E+SmWxCDk5nnUPeAgZ2U1z03vpiBjNqoARYyPknrcb0era9ktvA2nAoSsxP95uuT1wiBL0csHbUJp5Z9kzwHALIWms7oJx8zoTxvG4SVeoMBFn1cwbgbct763b82dlxGETBhqLXHfPLMgTFs6pqVlLFk90rmLWp\/lh3EbAgKvMmiiaBOHSqpFnF5g\/JPGICe09lD\/m+joEg20U4zIns5AjGz8uE3MWJObZd4FPIRr5vZRigUjGJsYcN1IxzPdhclgcZDetEczZEGo5qSYXK2hKXtggTOaZJso95obSaOAvz0ggRxFJtAkw++zUFvv1rD39C8g9pCGXxBQLDs\/qmRJyAinYAGnxte+U3Txl4osrxola2n6KghMAodaVy4a5lppoANAh+BJY97lfGAl7vZ4vLqLZGNce9RarFZsm8t\/+Qxj05qbWZLNRzll8\/gzeJPNxZXFFlj\/hAOX3Q8GlEqu513Q+ZCgcSazUYt5Rx4P89dxMs0GD5NkQn0jS1xETxEamqoWkFKqksyHO\/2b3Sta04yCZqtXdpEZr\/42SgKyPVv+3G54wd7me0V4tdM+4BkWAYnZzF+Zxg0+MDYmzcLPtbd+yKr3OE2ruwiVa91NtvnJ0f5UFf1ugoTvwicn9fkAQjHak5X27w5k6gw69go1SRPX18Mf6ZbBtLyeZqRnV33NnU7jyRU8Vg4Xq8vqrDe4wqvdoALwC0O8lIjObsImyeq\/Lu5jXbz4uHl6XJ0NNAx\/d1FhzLtsdJyv1KLXmc60M+Qimmam8IrnZifUusqgKswkQuXbEeT2OmAKaB3HFiIrXevK6BTSwQHdCiatanojteM+BG6y8WrF\/9wcA7Uz+4f2D1R87KImQZTmuqknqMn\/k3jWJnB1hOclKsAzA8liH7GndONGsNZJJpSJFJmtBbI5m5+x804InQMQTnEwGrf8o8+3LDTZBBgAuM1lN9jFt9qFVUpLUV8cobvHt7kdTjE6gDtXA89IAU1TN+SAsTK6yTde59yZPZmAkZFwubkjoEMgA1AdlerLJ\/z6AwSmbZOz8TUUiAj2C3OntL3vRn95+2ZVdBXgvhONQMcsS5dXwvJM15eq76sHhvX3mtIRAx3NWU6wy5ctA9f0ZoSbgV50A6nEDibuuc4XHl4LsmQ6xYMWr\/+Cx+twxKwu8IqHl5JUAh6Vhe3hWN8bxJrRCWoIVccDhlSviw8OgunNH5LKTFrHS+z6lvUwYXMw2WVEfNlWpyLHXtOhb50SNSDH\/zxkQ66PHBXrH2dzt5XwtVIMIKY3+zJSDf5+kJwywYiNe41j16sXOmOadZzPAtgJ3LLg5HyDDUl6lxiWiYM7YGkL0j0tHKhDjT1rR76i9nXtCmPqOqC7zpi3zEF4N+pf5yBwmvfsT5Rto3FOZfnaGCGmvA5CM\/VjzIZNz4EHs5dyA94U6z9jj3UoOETWu0NoHJ9JQUgrdbugDuarg02dISE81VU2KLsKLLOcXO1d8rW7PmWY08QVMz3ymzui5YfbOWhKl\/wF1XXW2PVRP+5Z\/3gIdAoHlbYHOz5aCPTvs8AhK9N8htQs7Hl+41vF+ejE0TYt\/KlLahiK0xQt6CGjmEYpARawgoEGB5X\/SSw0N88JwLUmw8bXhsOF9+CM5b5WnI0AnIkMGcCHDJUYLsxBfNtLsGw1NW0mPYwdPdtMf1r94hA+Bh2RqP1VtEGrmKWKIvjNlRd+3KwtJWPiFsNYzEKuAxmIMpnLqb50cwvlF9lcIXBZ4dXH647\/vySp1BKxnPuIlFsXXYi7j8B1fhYP7yKs2QO5n7oiCE6aO4R+6u9e7MQ8+Omrvaj\/hxYTYWtkaxbXjhqF\/l\/8o2fgn1JrxleloYPHzl3SmM6KcKs1YhX8yIgoVlsOrDX\/pisyuFXqpKS+AQEZUyarGGLTgvS7TcXgNLa2RIsqG+w4brNQOKdTN1NYoX\/R63sp6xn2zqHG4YGXvMNkleLaJO66DJWIlqePDG0wIC2pXet7lafJ62yFwNNkxWSE9UprbySi\/wxVuz7tazaTcJM4S4M+r+MiCUxLpuJXo7WRZ8hy6X0DcoGnawUuEAQGNiUqIgh04AUWYKwxv2Io8fTm6r3UyUCMaOx+Jlg7Mre+msvs4LYWc87K3nUtwZ4C6bapcXBIhru0uNs75IH6Zbd2XPO4Cfwq02EVHi6heHekzBM\/5fbEXRzXHUEUANSHtwHCN\/sxG54UZnx80potHW3bC+3nDA7bwXQtB85nKE2SQ6H6dOwZZgDo+z\/E\/7SDSLqybfR4sIXOGOkdnK9OSJs6jr0WbC6yY5yTmrOsxNLCaCXm6yNK3iC8Ry4OwA+iC4TmkiRejGGz9yFOe+C7Pu9Xs7WDLquGvmWnPITtBghOuLXLlFCjsjYs5XYMkhbjAKEniY1MiC6kTvWHSJnLq3zbzn8LI42LSp05Eilaet1H0KuDyJsUN86ZsFwDUuJ6KUWra0BSlSTb8jEt\/TY1x+wWRt\/guK1bXqRwDL9UVZZAmBWkEBrMQGQ2ZTULTAA013GJDh5eZrOBF4gRfXV9aXd+5aNKFrOUqRZSlDy706WFs+JQCJWwyx96vVG3Su\/z2VggTXyYu7KF9kWB9pWlIW9cWqPLQMfl3sGedeTIcexfavG3NzB4cW8anlEInEXZtUfPZVUzTvPr\/QwDf0PbdAs9J++EtLJo0bkHn8Nl349Mh8y1ZOLykJFlnVb2nFkH9pIeKBPT08O5uduATp18CQQvB4eJU10h4eHU0bXMHO+CUiF8bmzyMcptYJ\/kAw4uaVtGdGE9G3B58N11Li6+fu5xxKI5p28t8QEDLQXoTv6xPSdeMo5qiXBPOx92Ryp\/7dvJ9bSUqEuhKltr5LsUG+3JwLhjB4H0HN2mHKEDHaiiUa8NTfcmCcyBOUT\/VhSArs56L9ePkTu2U\/kuSGko2uSFZ\/MaDhbSQteOPGs8dNpT\/Hfz3GAZ1FfnXKwhrB5oFgo0rUWIhuygUPxHnHa9DGrt85Li0\/2YhoTFQOksejlNX4liyvWoBB33kfJEAig4pw3mtMYIyJvXZF6YaGF0Fbv73szgTex8zwJkBSjDGxQML1d6cDfYQ4fb7qZ1MwVpX9TclbLONEeg4s3lbfQArRU4kf9mClUrwpwm2QQiHfHQHSV7teDY77vbBwXy3SePXTK283JtdH+6uxiWUVWqrx9sSUXfV+x4ZIavtbe4nVtLJdGpr0QCp7g\/dLpXlgZfhFO8ISzBnwKeGx53kkJds1SREyOwJcYXCQet+9n8o9zENPVcL36xjA==","iv":"e77b2bb0a3e7dde1205eacca1f2c84f3","s":"9d14508c722d89b4"}
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