Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"c4f4f27339bc2546ab70d035bcc9f868","s":"34728010ad5c888a"}
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