Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
{"ct":"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","iv":"bd6b69ccad07ccb7ba28ee7b9fadde81","s":"190faf142e75c8ea"}
Share your thoughts. Click here