Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"ea20f00b4d2afc31b20ec44c7528248e","s":"ee7f4939849f250b"}
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