Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"853ce825ba3cad1f0f11f251aa571db4","s":"c9dfc4bcddd0ef82"}
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