Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"88a8d9921f264640fcaf56887bd9987f","s":"d1e6eab444de4757"}
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