Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
{"ct":"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","iv":"ce724b5297bf009b9761ab967f2a9e3d","s":"9ae2e5db6b29dff0"}
Share your thoughts. Click here