Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"03cceea6da38388242db4226e0711ed6","s":"1e947fa4f73a7c7c"}
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