Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
{"ct":"sWn0iuBKgaI\/SXcD3PkWjUJULLrXSSlkOpDgvtilnN41rYQybU6TNOOuoE5BzqfzkrpmzDoHIiErOLyPzxw1VpakYclR2cbuT2S0ollDSUIt2yxqY6la47Kibt90lehrs1z\/xeSKRpCsa0XB7qpKcy1eLJjiPl+Ix7qRydBBE93CflOFd5Z5vjlEJnfz1VZepUBm3Nh0IZWZYeo+N3gllPd2en0Qrd5l8k3BDelhsHmAd9S3eLFXyXFHITY1+m06luMU5RIysMDAzcx3jAu4ettbXgl\/8TxPcJ+ddxtXVcf3r+RCPDpQnym\/SR5akH\/9IOsZ4jCG1xxSm1eyQ7dCO3KqdkggA9qirTxHWJOJzDGnDm0XB3VSNrz0JJocuIaJF2USA5zOsUWsd5oEcujrl5W6wdPJ+lXAsYcU9C42RgDKuQimn6gt0YmsejV+lQ2Fd42SbyZos5\/RhsGOYV8wSAA2TiAMCGlxdgXFmE3ss1RahDCt2dqfzXTOtCSOibZztJA9kSivrPuBechIqKtof9D01zMejQUKFDZPfO\/U6u\/o0BDsHb5B1lYUsMBBFq9H7ZMBCOwf17hrQX2fmJ\/sO1rbsq2rZgjMtpvj805SDY8tmLfwgJrFB7zjmo\/yFZLhXEPmLSGVjsIAAdIQiWm7JF+wSyuj7vbRPGpP\/zN+hKBPHvnUmR6wl8ETb8uplE3BNmmTtATLGQrQipsCOlKkulQsOzFgW173nKgXuT\/ALorQ7e+9394pT6yPYyMriKaVfGeTEQh+b2++o435WB5Mr5oeAKL7f01jPrgpDlDJbCAygsWCsanMrfES2n\/K3rFCt7cd7nJi1BGtG88dB24jnHWeInkQXfUunPgmvNX9uYA0wkQ1tFGwiW6yxNPGOcvUdVxhVMv10\/XhYurJ1Nc9qoLDND15DSoHPFBsYAfloweYLOjiT\/oQ1iz6YNqrJDF8n\/i7+Aq5k3qq9Jv0t8EdIRBSQLbpWsaYwokoecHZI\/MxssRHnHLLayxrc0r6cwdZy\/rOt3mQULnH+IQH98Jydy5a6\/OIpE7gfYI9Ly0kjf0eHgq3J2HSouuc87NlAWaulsjK8\/NiThr9qCLH4JnhNwaEcTW2pGx7MKdBGOGTjl9dQJFLz8nHqN3aJ5+HaPtZqRJQwjOatGMuA4A31n73a4\/3s0kMQ2L6SAFtFtdCyhbPxhEGEImk61T1zSIa8ZM21Ekw3P9yU52o76vwLvfIDh8BzrVN6DAOIhtzyxUjyvOn1LB\/z4Gsj7+MndsqETAclfCYerJp71PAULvojDGw\/rLg2U\/V2lujksT8AsgaHc60WLrpUvvM6OtSjr9o0oJj9umGVuqMp9pPDYfPL0UNjsA6w5zVDY3MAhhc\/I4eIUL7SDgKQgq9asl7+bT+ZjWwQCKFAJ0XzO3QP7yoJ9Oa9+KHguzKy4\/zbgVfOtssX2ClpRiwo5VT8mOLhK8k58knSCYmWBe+Qwt\/8BETi1YDYBCHVpJCiXnX1QViQx+0NtQBLaylHpjtu7GIoBgIJFAWZ2q+Nfr+tX2bZXfnen9eNDvDYG8yOoXvr9ELeD8K9mWHnm9CGgcxxfqtnppLrFE4wdFasZpcF1+6wLTspJhuBspD\/W4Ohb6TOtmKRRxsNfqPiwc8Z+rxlu\/\/j+ujtQHXlmLHQkOlER\/QJAygsf89AKtJoz7EBUCCNOqtENNbmzkKR8v6IoY3nkop34TBUj3FG7k0YpTNQm3PfnTeDFZj5kGhgIyBnX+x+KjNEKie01SMbmI4zhU6\/\/6t+9+zMsJDhY7Ld4IFlnr6VBcS8RxW0oV96GaA\/Kr+gUefb5RISqp7I3K6rMkChWv+JTEdb6WBYpuzKKdmXawLrTPOKCRyelZ5dAEFuTd0MwW5WLk1AM22vrb1yDImUmZ\/Oe2YJok92W3u0WPtPuuyWXbU3N+tLmUXMs7P7dNEaOH6WDmKT5jF+6+DLlmsjxdqNeJ0w750SBzcsl1OmDxVTzLVxanfzfCSFNKUyvVGqapdSoByrNq2eMuANb00Rh6kH6yWVEIZUQOFr9lQXzzfvpjQu55H2LZCeNmUsyn8FP8ccrQUGhKP\/VPlNYMzre1Tc7HhwZjiYE4NQ2swKxJEoMDeqbxfPeX+qxrUfge4TW5v2GpTDFJhYGJOpVQRXXGPY1c1xY+FPx9ZrxJt5Tx88yEapuKwyouxGIZ02mSCugD8NlWprA68ln6w7RxdwcO8ryEccFuSyCHaXF6xPyTE5JIVfj+8yDhGmtoRSkzy7BRIv4Bbi1sDECxp5JO8spJdUBNDEjmykGEmLJVAPpY4Zetq2xmHeuJuGujGSl0vp80FSuF4fm9erLkvxAT7AfOibJofz0Z5SfB45pTSE7F91014yAiX6rxFes0KLC\/qRKLEZnwZqNfnBneA0uOY\/ABhO4HD589i1QS6+yHZnypnr5o5SGgTpMJzinKQ6m\/O3v\/G3pH6x9ttGyboMcwGA0KEgMXkrBQJo5l9+vEXlai8jt5XYFggs8VWDfRon5MqlmSrC246Qo\/XfdZhz3itLWp82iT4tHtBsqieZRKfHiXtBjRI2DkG4vMu+HwEpwf9snizlXn445YUcWb0IL1s5VYKvyMZsp+\/n8t6o9XrHDJZU0ObeYrOXCTORkzgUhFwVpI3wpNXvM3nIacrIpL8REr389+5Q53ZCl6arWYeGEUOoIfaZTUQ\/ML9O364Lv+TUfUc9+ifyhsizTfaLKw+9ZYUcp7NmZwjC5Ywpq1xH0IZ1i49SVhKWKk1oLWDTg+sUfNRPAN83Eg58KELyKEZibLSbaqeR3XPneTH8ZBKUSL90+W4qznZkMi5h+ovhI5u82DO26oV2dz4ik9Es6IwuhAA+trEqj\/iMucfeXhQ7f4O7IcHuYNWEINvzgTBArQ\/Aj3KA2OqLMxkw6QCu3Yyh0M6xhX0JIToexpiZL97spvZXDRNeRtG15zPJ5kefY4kg++H5q\/QqMDAdApl1P1HllaVJMr0y2RZfUA1x6ZZlY2PXNp1r5MyjQNzBI9D6gHu0lj6xtpbWGpr6NMm1icm4qiBHyoPxJm46sxeCCKFu02WjhZC56wf7EgD7TvPlUHMOhIL7k53NXrD8Mr6nr186h3Cis8fbd0ndwAe\/zxtYTEklhsofkx8UHiYHoK58qbSujVD0+082EciBfniaKxFMJFY4fnayW3HvASd876FrNJ36LzMokbCp92R\/IUl8HZfcGwt4XMuass+wms80SOHA22VUEMU4U6pWz3Nz3IvraY7fYMS7wPjIJoHkTctVUnkkkve5V3mCbpIZKhbVvQsGNpnvlbyrF6N1liCTn6If++5BOVntuz2lJo0hKuZt3A2vYXEDGmY4zUVDGDQfW+hSap0mi2quUhn\/OfCS6UALF53wKQodEUCJQNcVCO1o2rP+uwnfexJrbqed3GmlMYOVmHqp49cQqKPFGgWhRNpr\/ASNR\/p4km2b2XFbARsy7aSJNUt2Gok4PaBAXFEjGPtwa2QeMhv1UzrLBT5dUmVEc041jAhCzSGYDL4fOkEJF8gmX1a3C\/v5RMr9EzoL6soPQvKQABecg8j4fXT+qJ1fAN4HyKqPXg\/OaZby6BapWnT7xP33DODLqhGE17Do4mnt5b1f0jCcf8BSe8UFtO1b\/exFX7SF\/ua4DXkWeJhWM4D94u3Qm2GsboMqkLu+GhM2bbWtXhdZ32Amqds+ldzkK5OpLsHy2P9hw39FhPWFFFf9Xm4krdX44UioFRVKutE65hTbo60hvWB\/sZ6KSyksJCJaD\/7M5iN9InJfHBVDox9W9ThLw1wh2Mnb6j21ueGUxuFrduCd6WcMuJ5T2QN\/Z\/+0s4kgH6p5R+rZsn8GmeFBtsjbcmeIGHVGT8E8ZaVYrEGck4EHoouO0sTNHPZPXX7ujXc17LYHTKQmCnVunSbi7AfJNOlhguddJo5t\/m9AOm6lcZFCCmcXW1FX+5nPNhYd6fEhi5as8uu0VBs1AlMnoSo\/1VY1En5Kj0D3JDFprFMpHZAQBTXA8CCsbERGOw6Trug4twscZYCGk1Nx2BtSe3sPYoE21Un6a0nmpXVVw2pyLZlysajJBc\/CfElHNGnyPxXMC7HNRtjpOFqvTO\/3klBZ4wKV3xgBCQA4cvcNAYvXPc2zVdbdo9N2qbS7AFFeGE7Yv92gvHsBnfRAGPI0IbnIZGX87R6tt\/9ldBAZUTZA6BJURnkr6Bhs1SHbLfrYGAFbcJesKt0UE0wdkqHWpnqWpIZpyHtZSxg8l+r41\/\/BOZgg8n+\/mWfUYJjs2DcqTrHbCdj\/N0s1KyR3iDhW0isEOuhyMOSI4xnYxvhFwZaBCSA6zcDBKZJDagKWtn706giwW\/8UbIO00juCDQ8JnKKHM7N\/sIz+USkTvBJ9QewGqm6OKbN9obrFZgW1GoH5EX1CpbnhropWtHMIu8Gyv6wHsbRxkXrCJ3evInDXR+6m+itqap9K8ruYKCdinX5nqMgnjez7yxeV99Bh9tmk2S+RwmX\/rYNGeQdvWz61g88JUWiEwKNmWJ1ShxHe+yRiu9N0TG0AXwW5nHHimZNSpFlzJpWSISNMS7RuHWa37WeMaNcZKT8segntdL+HCKRGv8d62dT4MhT6fMpdpka1Xrd1tUGcJd8HD1ia0MAQyE28K6qmOePkAvTMFl1M3G1jtEKblVCpPq5\/JsO0ZuZXW\/Id8ALvFq7EhliNjhq0KYpCkO4Rqzf8blmUVmVDb183HAWEzmSFrIEIzjoEZr0b0ZL+UqrBB4\/rnJpMpj8XfFzemc4i2XpS7aHKsqVdy3kllNblavuj7c507ABb1zZNoWJNKYHSGGl9mGgigi0PLHEczaFWp3DurAvE3K7HaYhF7v4t0x8wDbYVhDfPqP+yxhyRgCvTPLLFe\/llU71KEru1YQ3DYUBU4H8zVpt5crQovTbNCVTj993thTB64RN5euPTGrHR1hl4\/l8r5v6qOXXqryeHEHCj3c9Pn+kwkTLeVNVjKD55+rQAYmFP\/TLtj83ux\/LaUtJ8eNU859SMdD9lnAJYZsYnu8AAVmblfg6GEJKNEqGb1GgfV6Y9BTBHsb50+LBcgVK3uCETNfu2vLobnjEetooJAsuXOghOjd7+k0cBErZyyl5HUO9BP9bwz5Rly3QqgxKDBV3lGjLG6ELjIzQPvxccStdbp1v4PvNAfumgY3UyM48+qondeatZGxuzq4F4ystuAykDFfqI9oZoWzfokHTdlmpz0WDB0xGwfOkZr+JVGa10YI9AaKDrjUqeylTfXe4+eS8ws9iepW5mcLe+1s1BEM\/iPnuQZbNVkBL8pm01wIE60Ktq1a\/X+q4iLBGhHJ37k0NIHJdAu0v2OtrPJRui37v3o4DoAUoBPMG4foTg3fG827zn+vu6eYlHz10sIw9Dk8trHL55jRuctvhW3nANs1uSA8jcXa5cuGvZTvXRVJDbmqV+0ODgEia+9j69Ba1V1CD2ILClpimxDBakKAROrxoVU\/3BQaO0dHL6rxvWau\/7sHM4B2QYzcuwVA0zzu\/IHS1+xAstlZTsPJy1GUN8g\/tj4d5WgCHPwpMBo0SEn2\/IsFWzfshspkoCfYZWSmYU9WPw458Q6ZoizLcCpje9Ic1yknTTk+lTXOtQ2BdtoLWO+R2u+zC\/GJbFS\/Lk8UjwsvMtHi2QaZ\/Q4Pj3gMPQvuWJMfNNr\/hx7n\/l2qaRywPxC9REwuM3xQ0K45a2jr2NURiAdfoKCHwSlJFmOznb5IfaSL9Ixvj7D5g2lbxeK41Tq8WVnBBF7R8T6lyMCivK3T54EfqQQ32tSOXq09M8+\/b7MTw9evvZYOg5B7hTE0IkeO770vddlGiuW95tYFYZM1yiTFiQYxeOhEvUkAAvqfqpES6LhMiDX09ooR9bfz7tb3hDsM2CvJ2cSrYcmYPWqTSEQlAQPWNe9tBDBIqf07tbtgZJVwjxsVS6tR8X6zLdQVe1mDE+WvPSBG9bv3HQEk8SOUuimNFsSETWEf19Bf68UFaqh4NzW6Dru4Vxj7jqcMk1rfo6Vq+tOp1tb6qj8BZ4e2C1x2KCiO9XIaExUYIrCmIC88eOPP\/Ph89vMwbbUpUgBT+x1me0sNPpmYyzxArKcYGykYOobQMV6DOzF1bL6X8Cn9jQHMBVUC7gNwPaFxtOtGBwD8vd6w5bVcH9IyfV\/eDBC7KGfm+3f14s6qafVCOAFeFmK1nX2Ia1agl4+pEQL1O5MzcvWoDEymnyLSjn4pdYo43hHa6BRxJeA1xXFMEgTKvyY8pp\/G0yteztlQ+D5LgKzmn0aV9\/T8eCLzzvhbcT23nkMTrrX2NEYCuOQwe7ONSeBKwdGsNv0R6cyQsWOnlj7lm4R44h4O8cUxAVen0tdnGo0kJhTnW3B82EIBzZR+8LbMWhNB51pZ\/\/rG+njeFzmAezmSSjdzx9eHE8\/Frmgr5u6+SDeJoUM2iqmT9d6wuT7s1p8erA4IVcit05hgRE1IxRVMqS5AdSQLUgA703wP7D2qc8HD8JQcJKjA4PFNXT\/IS6ZS3GRRjMK9sZ+Eb3W3mGOSvn5Y9bwCj1lojbciEOO+wMj7XIOAPzgB2EkjXh2HkSTGAhIuVqs41gIvtAyB1VFRpa1butMYuNJoTB\/NI9BXDll7QzNFmgii3yAHzZHMg5BM5sLDRsF1HZldZmuzWMqMicZCNQR8Saps2++sGixp7w4qwMAHRB7Hm2E1yKq7SJAtMbGegJd7fKf\/lpOoXd9mbJlmTjQvB3q9xPTGlANgcEbkBaFX68HSf\/i9naDQQh5yetlXu6IXxcc1vRG0\/Rfy09X62J8E+t4fiabuwG7dLNCRZnH8nkTqrkrttVda7LpgZjKoFVxr3ZElrNsE9TvSlEc\/u9gZr04eBy9QCMq7+9+UqI8TkCUZ77cHQwXVHZKl5ruEgO9C+AWK2knsoc8icOzrNbkS9vWoei6ibHTfAW8IIAMUnI\/XKxAJ+\/Lwh8MXzUzsAi\/3GkjvVU56WHv9J7StWUkejj+19X3F54vW2la5DUJOZOr4zrim0mGOF2hZQ5QniPiD4cAG0w8cbAyNbleREHV0pAo4TSSzRo7vOjCf\/v9IxLNoSkQskrIIwvxqr4S784wh7yqZFkjhLt81gCrOqueEkWiO4XghKispKdyT+Vq+PqVy0N6KqnbYiiyx97Y0\/Ov5nhPBsiruwbvf6Zh\/g7TdeLf9IK3dhWH+qjIksP+\/RWKO0FKGRWbkVFzB8XRqtp1pXo8Kf+5MuR7Zd92COr8a0zKYPVPksZLTk6N8rLa2U0t+4q0+N495likWz3Apzvf7YUco5waLn6yeT9fSuycdCpOCmThleGZg2GM61wSrH5Ypb4n2yUpbf4xZhO1yQKYjXBwjhZObfO2py+eaW605\/s5s58IVWoLFltl4O5wpho9kMMY3cEWF6FXQqursP8ClETTveFJ5LQI+X5CUdY6Qbdb\/+wyGL4SJLWLP4l3l7e9gYeQbCFw78xnlioktJtTiqY3jVeKJOmy++k8YZo6xuSFsaRNMQnOtvpuqGrje8L0IT\/tu47wM2bEiwYxSxptZLYoFID\/6jXXJOROpQRLsTVGgfDrjhaA2DNzH+66trJqDuUzB82RQiaN8\/c9WVhhzxfdOMjiX+n8rGPviZT305TXvyrHUc1+KD+l98aSm4iCK\/tUBIToLaJBBZvmN83sn7lJ36LNpIot8QlbLHxhJ0Rnmrr2CcpvZOxutlqBOaV4MftOXhrruN2t0FPZKgmT8ut5vp7PMnZdnQeHW2kAa9\/\/hoVjEc\/y7v0HKaEB6zHceTo\/5PRmv6bfzS\/iAg6m2L5mWGDgvHO2o3NSBzlejBVocf189OB+iAqAqzJvxLs+I89NStNsA9BWF\/eFPt9V1fY7zUC3OW7uaiT52+TxjzZJN02wFPUMSt2hi57JK8v2F0w353AfPPcNwf\/iLNX\/gU+Px1DwrWNcbCUyZl\/aJTcUwffrsL4Uw441OxwoMOwerSUL8CBFP4Dggk+e3dJ\/tABWS2KpdAsE9oMbZB+6t1xuI9R7po1Jx9IaqNffyNGrRC+VHRlyMsCCNX\/JTw8z8tYTlX2J26H2xIu5jdcjGXPQpVsem+p9vjvyy1de+SuQLZFAU31f3HKK7nz3nphsC2anSEDtC2y3MRDW9cqrnsIAukOfyk+u4FBSipaYasbRpRwERCq07ebLA3I91gJtrnh+4+t+WygahkUhvdytJ5RmRYveIL+0UngVg7RnFPm1sXmc\/\/SHgoWBMeJRyTEIgOBX875mS682BnDdkV2kW1qTb\/gqJBUVcudQoDM3JZnWGzNjpsywsyjLchNZ2fN+KQSq555F\/om9E2WqvY5UUTSSa\/W7sYivi7eQsTOYdKOEJ0hVE3\/ucHs7HPuS6z8qN1M61g2C7mxFjv0h5OOnwBrT0NhnsXlDuRN8+VA7933rQoW+4e8amXFlmcuwOBFCMmFpsut6ij+TQqj7i5Dg9aGIaWwMInH6H0z79YDic8E17iS3KOh89sk2S1AvnyroygI8FtiwIQez3EFS7HZXXu0CpHzKpM7ZtFXJqjhzw9W2mwUttFyLArF186OJv8bRJds+jaxeMUVXo6kcfh3qDVDirUIOykA2zLvsdiJzxG2AEfRBWDpjEz01PUhVZQX+GtxWjeA1OHfyr8lczfK32Zp3nyHy38hK5YuHEFRvSWoiOQmI6TszHS\/T\/MfMS\/4Gone\/kf\/MN1jrsBYXQZoKuLjuwxrgSqt58pamEl1qD+q1H0hh6o3ORxw456ugqRM0APULj7dktaOQ3fhu3EGjHZ2Pg65nF3n12wdImZEUQzM8kMAD7GZwSN8nbaAIRUhlRT1ktxGt8XemnOnSH0PvZDJOBmiXf52Bc8xKSfAWUJ1A6795nWkPcVBKmuWEPSUV64Ick3nsKJtzzuRXNUVkyqk3Ia\/hVwnTQvvbbzshB7240q4U\/l49k6XLE3LvsgJ7gVNlVhnmCB0JBTLaBG11CwVnVTBM69fg1tb6atoxzTJRDmuMf+d32LA0Ht55FVZcDQ4ZqmgsfDMYXlc9sUGF366KuBpSDBbUlEUX2mkWjghBw4pVvvbUE\/PWMBHg==","iv":"411a09fe5d832e0889439d94c4f2bc12","s":"c873930b37311bf0"}
Share your thoughts. Click here