Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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r29KAOlcQ91c+bUTwTFCLWw03DxWF8PLTCkcoC7V8KbYF2XHoT303Qscqfkm5T4ymvqLy\/Bdgp6Pc23348hA9IfV0au8O55OweJC\/jZf+uznOGS4cWSpbpmLQJkUfZOyoan2iBwGR3u0Hun3514Cqxaf\/AOggIzk\/9GQH0TLuB1OoWVPjK3\/YSfvnUsvAipsC2iP7LbpjImluPAPbQn2ndlo\/HFVq+5fVmT9xZuPs7JVRPOYiiBCt3bcVxFtsyJ9I5zEVCuNzD7CZ2tpJsSS8rSaxi4tglSNy4Gd6WBofQjSOn47aVQ6\/fx\/5V6GQPDcHrKgp+D+vZAtJhgpkZ0Q7mL+KljIOvPfSLt5qXUSpSs99P5lL9b6xyYGmv3b476slI+P\/9lZjsSogZFGnLXUAzamSRM5egamcIFOynfttpEGYTWg3Bl4tJrF0AMjXgtOPyjtmb09GgOUHzguwZJ7PZzfUWIvJfR\/hrWg9tepzzLH3LeDuf+AZ7Hc2H29ELDMPlo33li7RnxIlTHFmsfv+TDngfY4GdfWmf+9DLv9ljkyJR8ylJMJLr15luL3S9PyWBsAepOmL6xbA18pVDMhOuKKUwzbbZykBkD8om9Mo1a3OcU1pzpyrGWhZjSvglOb\/ttHMLkDC+IUBuwAMd1E3Nj7JT32Nne9lEmSHNQG1KHPwFle7W8Ep3gpJlq+FVnJkD+U5gEvLv1ISj5bNR+pBX\/ipB6O5UUdBN8RU7fCq6nV4jdBIenmt3mdlrV1ucGrYJzf\/dbqcOUtoaxswmrDhSzPRnOQa1v5h+NwNvf9c0Iyem+uf\/nbUycEO4aDYXyqiFkPA4NNwL0se0ywfSIFIgTz\/IPmGNp2DArMzUKFZITTl87aLUV4AKmr3jt2P72dgBlORHKmm2HiInNPQSZTBuXxR8JLObetv8GFqiPKQYZPi1fXB0msJyPLPx8F+lBBfYvGp\/uEm7PINnQ+OjPeDvw7DlSsp7AGn+5m4grpzWuHsiiE2rw9f6RGlWItGGWAD2JZD8upTACCXcTo\/ma8sxViATlCnxt3xn6+xXfQb46TOlg5y77QT+YRrWSGNE0AY6Li5LVEMIHMfdYXZW58CAdebPMlHjYgIraruiHo6WcPwH7M0\/W97bPe0t+yvLmxwimdvd1r4h7JtbU7C4HWwgXgW+\/HvqEZU9u\/tyqUUHFIEk0H0C7t0h3JIQFyoYMmhGKcvmeUQyQ8iK29pIRoN9TilFexIwtqzc0vd8aVrNY4iqG\/YCS\/7cLU+7sjwmxSfDGHxTejHZhw+22zXe4OFfNiU7ItZu2ALc\/hcQH76yYa8svsz6xgqFsSOGBFuY8\/34G4XbZpGYG0PG6chdfkO6wgMvKTxnd26xcGFqdraLDG3yqCyoGpDojZ+Ro+6LBAUQg\/jgUVhYtbTcoHtnRVfztgpWZBSnjk\/ZqBk9lQqb2ZydFTf2hYxb\/vpdEacGXEv31RRrjoGPPoJqxzpVdvrQB6bAfqOKLOgbQeM5DrjDeFpkeDtVo0uunHzYgUHclcqgr3k+biySv4a7NXzsGKIrLYSfH11GmEJB2okN7VdPb8vNLSPkeN8d+Fl5PgpumDb3U7biXFtf8tsINjIgEFugChdPdzfiNm5UTc\/oiA14NKnz4MPUV+TEzdU9RGUyIeVdpJ8XAbRpPuBIVWfNdREvyQ1Z5jqgvf6f8wwNjRRaYw5zZ6ZjquVWR\/cr6ngwStRhXwS6MYzqfuaeg5DjSXNk8mtgVIEcyi9edVnrKJXfV2\/t0p2UrnPzA\/2eulLikOINWmY+QysARE54fZllvxCme7MyMT1dId3pvsN2xpdsWnCXJ7OUVmCs0HTMYXuOHnPd96cvFfTHjkMdVG+YbcRk3BI3By0fDmlWIo9M8l9uMYY6+oFP+QTg6WneDWQgDCuFFm9qHDjuruaj04nC1wILt+QbZE7ML3V3rueuoKl+t0ki3iBZFsD6xfRo60RQNhQVxvF6KirD1tstzFY42y7jl43qkzDvBSPBH9QJDPzdri6kw3v516etYJJn3qXkK5od22aU0NXUxHUzKimByAIeyM8vReG1zbh68hWB+seKDf87JHvWoK6WujsEQ12fdQxJUHTG4p+LGZLI0Bp86ZkCnhX\/QXuTEYOchR7PLsaPUBpVd5FUN8GPAY5EExm78oyefyzqI5KYwEUMhjBs4NsLW5o9AeMzcbBp+eXbhVlTsaWB9xM4NABgaJEIuXLl2Mzmv89rer6SxaJOYSXiY8RsHDNZzggmZ02Rwe3kOSlx8ezWiBl5hWzee5nsXJQaPE4szN\/aPKqpVfu+QBj6mY9dUposuqvje5SrgybscbD59HIfURy2P\/BfgcBq5Hb89oL\/cHx+vOA86Ld35ib6821EhkQ9LbQq\/2dO6aPfQssK4WjDo+wyrRrnDkP72MS\/SyD8dtrA6zpasJ0dlMZWPSQ6bpVvKgDgF+kFijRzczaUToakkc6Ko+noYRq36U9yD5GLlTQ23j0rfYz4W5rH8MqOoGXR63ksBlViAwFtCS\/JV0Sp+jaJJRfVa1AQynTAeINRHPilZvuMmxO3aphLoICXU0\/vnrkeWyquc89KRn30UJ2BdW2TRQey2LHUuAwbFzdxtW2jJt55NJrwxrlCkN8XvHotd5NyvaYkR6z8mB2BILXZ2+Ow0srW1FcbuM9EmB\/aIpqj4Iwcqerq30LZGWPfJwJGfMzc8YqE42RWeZ12myYuxWOLXC\/vrblArvS7LyoaRvycqAekpK9UJb8PHGmTszD4JvEL98F52s3T3XIp4AtZPEcul4s+8fgnN1V26DEHy2EuaLq7qUwMJL7GHARDYYsMjsHSK85TjXJh7YMsWhMyIkehuJWaqMJvmmnB357BkYNL12YdoccHVAMjKhxehbRU3q6uFQHKIBjXnbB2MYsIopidr1u4+LjH\/3EdkDfa8q\/6kaiUWGJiA1jKBY6ihHhLg38\/y\/JKciIXlVwtKZXvT7\/8pX6sReg\/D0U0VbCP2OfC7U6eFpm\/6KJWsW9uriUr1huGTiygko9atbAdwHutWzkmkMhr5FUUo4wSN\/GoQFlIjgyGHcLiWcuQ4iqLN3xGY0TUW1AK7INuFgKZdvjAhNDeCLtcu4XoIhzyu2CKWLF5MACCG3sNbfdOpUA3Ckbi6F4\/Wd+qAtvN9WIUBbfwHsRPTfKg6\/V+KufwLueBlNRNMv46JLEhR7HcnTtsMioMvo8v9VOcZ6hwnT+WIjfztuDoJEzqz9Z7tmRACAmDpZ607CnRXZbncF8nv\/lU+n6qNAU5q4yozgOwxI7GB+48thbP8xVLLFMla4zu72AIF7xR9IodxnwVfRHNxJnSKIeEaN3dWVb7FaJMMs2x1v1VxDnarYKFN+lwuBqdnwSoTQTv9rg7j7vIZF3HixRL4O38MnNUjRGp1dIYMDcUoIad6OYlAwNJR1lEg2mqw04a1wU6mb7Jsaz356V8Eq3A6CVUp7wErzOhD13Zt4SC6Q3n6qI7EWI096S2+P3YWwOInrl8EaMm6t8YBw0WZON3Av8HKVO1PuE05q5uRvjsY35L9iRgIPoXUf5EVRXPJPoemycQqA6\/2VO8R3MkgUVNe8E2jV1fM1+vjJsowgUT8zoAE3OPE1ZQxamu+AY2XTNZA77i3R8Zv+AdazedKe80IQxreonhl0+5mJ3vNuy3FZZPKmaqMNJ17R5LJ\/tgRyZLnw5J4pJYLl6IMiKAYzQzqdHLAw+JfNXcjj3wmbcpJUyao3AGJg6RL3pBkiu6rWS1hCR78hQHIQPqfQmkhEElLDH8UoEA\/wwg0hy8\/ilbjRgV\/mYS3HySCLFJeBrHRZYpP0JeCNimxM2bd7fTLYh31CahGjwkDzEhRQC3TnwivxKrWm5hfpvOwm77GcNvdSLRt9g7GNe3BVx0XkGeed1T\/cHUuKWn4Bkhkx+W1LUC6xixGrg2RajIZeRbeTJc5IKuB5mTyiVzDMsCrrFAUiCBpp0ORK5EdZrn2ejVtUq7goUxIYn3kjvVpp4SFXCOHIN4nWxn5iITic2dBOqZwsszDNWvgGMdeEfQ+fx1CMQM02KMo9Z262leO5LHsMIRTUB\/5j4NTlPbudekOoPZURCUDt2jEl9ljSssHOalvIJBsxg3XWT23KO5dDi3WvPn\/J4whzK+pDavB\/BF+xH6qzJ6yGWRLhCYiLSFhatqg==","iv":"1fcc698c834f50019e78f200a7244063","s":"0dd7f1dfbe4cc7c4"}
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