May 13, 2015
Audi's HOBOS project will promote honeybee sustainability efforts
By Kay Sorin
German automaker Audi is playing an active role in environmental sustainability by funding honeybee preservation efforts, including the Honeybee Online Studies project.
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I quite agree with Mr Frankel – this project is probably doing nothing for the brand and nothing for the honeybees…but then, kudos to Audi for thinking out-of-the-box! I don’t think any other brand would have gone that far to find such a cause…specially when most look for “grander” causes…