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March 24, 2026
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Events/causes

Brands extend breast cancer initiatives long beyond October

October 13, 2015

The Peninsula New York The Peninsula New York, 2012

 

By Forrest Cardamenis

Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?

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  1. McLaren teases launch of Golf line
  2. Audemars Piguet inaugurates new Meyrin manufacturing facility
  3. Lamborghini grows revenue to record high in 2025
  4. MCM begins year-long 50th anniversary celebration
  5. Mikimoto highlights 130th anniversary with actress Michelle Yeoh
  6. Richard Mille signs title partnership with Superyacht Cup Palma
  7. Nespresso turns to pop star to lead next campaign
  8. Sub-Zero uses CRM to connect dots between brand experience, buying
  9. Dolce & Gabbana expands influence with spring/summer 2026 ads
  10. Inviting nominations for the 2014 Luxury Daily Awards
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