NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
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","iv":"f7efd65e909b07d847f0f9fb639ef0fb","s":"66e4ce1d2c8a4dce"}