NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
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","iv":"08d00365874fc71642cca656c1e90fde","s":"1bbecbc6faf43540"}