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Authenticity, engagement make for stronger social media presence

October 15, 2015

@DKNYPRGirl persona @DKNYPRGirl persona

 

NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.

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