NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
{"ct":"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","iv":"c7f4f136ae541b0bb54256534a8d9165","s":"6c427c1100d2a577"}