Luxury Daily
World’s leading luxury business publication
Oct. 31, 2020
  1. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  2. Rebag moves into watches, jewelry space as secondhand grows
  3. Tiffany & Co., LVMH agree to discounted acquisition deal
  4. Dior casts mysterious light on perfume in fall campaign
  5. British Fashion Council sticks with digital, genderless LWF for early 2021
  6. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  7. Chinese owners bring international brands to double down on the market
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. What is the future of makeup trials and sampling at retail?
  10. BMW and Kith unveil limited-edition race car, capsule collection for brand synergy
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Marketers are in a constant battle to maximize ad efficiency

October 15, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Forrest Cardamenis

NEW YORK – Brand executives taking part in the "Search vs. Display Advertising" panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  2. Rebag moves into watches, jewelry space as secondhand grows
  3. Tiffany & Co., LVMH agree to discounted acquisition deal
  4. Dior casts mysterious light on perfume in fall campaign
  5. British Fashion Council sticks with digital, genderless LWF for early 2021
  6. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  7. Chinese owners bring international brands to double down on the market
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. What is the future of makeup trials and sampling at retail?
  10. BMW and Kith unveil limited-edition race car, capsule collection for brand synergy
VIDEOS
More Videos

MORE IN Advertising
Wall Street sees worst week since March as second wave of lockdowns continues
Bentley brightens up jewelry offerings with colored gemstone collection
Chanel celebrates centennial of N°5 with dreamlike film
Gucci gives directorial control to ‘beginners’ in newest campaign series
Retailers showcasing comfort, empathy to draw early holiday shoppers
Porsche introduces Taycan to Middle East with Burj Khalifa display



RECENT ARTICLES
Day’s wrap: Mercedes-Benz, Aston Martin, Bentley, Lightbox and US stocks
Wall Street sees worst week since March as second wave of lockdowns continues
Lightbox becomes first lab-grown diamond brand on Blue Nile

Bentley brightens up jewelry offerings with colored gemstone collection
LVMH’s revised deal for Tiffany & Co. may hint at luxury recovery
Chanel celebrates centennial of N°5 with dreamlike film