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Advertising

Marketers are in a constant battle to maximize ad efficiency

October 15, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

NEW YORK – Brand executives taking part in the "Search vs. Display Advertising" panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.

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