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Advertising

Marketers are in a constant battle to maximize ad efficiency

October 15, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Forrest Cardamenis

NEW YORK – Brand executives taking part in the "Search vs. Display Advertising" panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.

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  1. 2 tips for marketers in the new era of data privacy
  2. Montblanc inspires the art of writing with ‘Haus’ grand opening
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Dior goes for gold with flashy J'adore campaign
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Rolls-Royce reveals third Boat Tail commission
  7. Luxury buzzes about bees with conservation efforts
  8. Land Rover focuses on modern luxury, sustainability
  9. Tag Heuer accepts crypto as payment in US
  10. Day’s wrap: Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella
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