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Use homepage design to serve dual purpose of storytelling, shopping

October 28, 2015

Image from Net-A-Porter's The Edit Image from Net-A-Porter's The Edit

 

By Sarah Jones

LONDON – An ecommerce site’s homepage acts as a window into the online store, making appearance and merchandising just as imperative, according to panelists at Luxury Interactive Europe 2015 on Oct. 27.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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