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Internet

Use homepage design to serve dual purpose of storytelling, shopping

October 28, 2015

Image from Net-A-Porter's The Edit Image from Net-A-Porter's The Edit

 

By Sarah Jones

LONDON – An ecommerce site’s homepage acts as a window into the online store, making appearance and merchandising just as imperative, according to panelists at Luxury Interactive Europe 2015 on Oct. 27.

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  1. Louis Vuitton lights up Fifth Avenue for holidays
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  3. Four Seasons extends reach in Greece
  4. Neiman Marcus celebrates holiday 'magic makers’
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  7. Coty, Swarovski sign exclusive licensing agreement
  8. The Ritz Carlton, Missoni launch beach club in Bali
  9. 'Toast of the Town' titles holiday initiative from Bergdorf Goodman
  10. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
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