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Use homepage design to serve dual purpose of storytelling, shopping

October 28, 2015

Image from Net-A-Porter's The Edit Image from Net-A-Porter's The Edit

 

By Sarah Jones

LONDON – An ecommerce site’s homepage acts as a window into the online store, making appearance and merchandising just as imperative, according to panelists at Luxury Interactive Europe 2015 on Oct. 27.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  2. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
  3. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. The Langham Shanghai restaurant earns second Michelin star
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Prada Beauty sets tone with Touch campaign
  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  9. Dior goes for gold with flashy J'adore campaign
  10. Air France unveils Le Bon Marché pop-up for holiday shoppers
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