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Multichannel

Marketers must continue to view brand through consumers’ eyes

October 29, 2015

Belstaff fall/winter 2015 coat Belstaff fall/winter 2015 coat

 

By Sarah Jones

LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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