Mobile
March 16, 2011
By Rachel Lamb
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
{"ct":"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","iv":"f10048f882d46b859f9c45529457c0aa","s":"89716bdc2e231acf"}
Share your thoughts. Click here