Mobile
March 16, 2011
By Rachel Lamb
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
{"ct":"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","iv":"4dcd2f0c9158b53ccfeca5e0927cd1d2","s":"3eb1ef1e6e1d75d1"}
Share your thoughts. Click here