Mobile
March 16, 2011
By Rachel Lamb
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
{"ct":"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","iv":"bb8433dde90035ce51d291980ef5ae63","s":"2d4158ae0a38c9c9"}
Share your thoughts. Click here