Mobile
March 16, 2011
By Rachel Lamb
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
{"ct":"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","iv":"240875592d9a960129b4f9f21f48e62c","s":"a5344a6d3a3c6db6"}
Share your thoughts. Click here