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Marketing

With silos now dismantled, disseminating metrics next marketing frontier

October 19, 2016

Image courtesy of 3:1 Phillip Lim Image courtesy of 3:1 Phillip Lim

 

By Jen King

NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.

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  1. Luxury branded jewelry has sparkling outlook amid diamond recession
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Dior goes for gold with flashy J'adore campaign
  4. Half of consumers consider buying secondhand trendier than buying new
  5. Burberry’s “What is Love” campaign extends to Google Lens pop-up experience in London
  6. Day's wrap: Secoo, Wealth-X, Tiffany, Burberry and Christie's
  7. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  8. Ecommerce versus bricks-and-mortar: Which wins the holiday season?
  9. Bleu de Chanel dives deep with new campaign
  10. 5 key takeaways on successful ecommerce strategies in China
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