Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"bcb7a8cf993deaf8cea0e83f06aed1d1","s":"fc3c0ece5a1543b9"}
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