Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
{"ct":"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","iv":"0fdb73bc77319c17dc4122a3a95966f1","s":"c2100e78841b2838"}
Share your thoughts. Click here