Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"cbd4d191b42e8a29baba73e37d69a361","s":"01a064287ab821b6"}
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