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With silos now dismantled, disseminating metrics next marketing frontier

October 19, 2016

Image courtesy of 3:1 Phillip Lim Image courtesy of 3:1 Phillip Lim


NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.

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