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Marketing

With silos now dismantled, disseminating metrics next marketing frontier

October 19, 2016

Image courtesy of 3:1 Phillip Lim Image courtesy of 3:1 Phillip Lim

 

By Jen King

NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.

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  1. Emotionally intelligent companies offer better customer experience
  2. YouTube launches in-video virtual makeup try-ons
  3. Luxury labels damage relationships with China due to unawareness
  4. 2019 luxury spend expected to grow highest in UK
  5. Day's wrap: Audi, Skincare, Estée Lauder, Sotheby’s International Realty, Departures and Johnnie Walker
  6. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  7. More than 50pc of vehicle research done via mobile: report
  8. What struggling fashion houses can learn from DTC brands
  9. Shopping tourism, Sephora, BMW and Hong Kong - News briefs
  10. Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets - Live news
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