Luxury Daily
World’s leading luxury business publication
May 17, 2022
  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. China’s booming fragrance market offers plenty of room for newcomers
  3. Reviews, UGC now more important than ever: report
  4. LVMH, Nona Source, Tiffany and Twitter
  5. Cartier debuts Islamic art exhibit in Dallas
  6. Day’s wrap: LVMH, Nona Source, Tiffany and Twitter
  7. Klarna incorporates human connection with launch of virtual shopping
  8. Rosewood announces new residences in southwest Florida
  9. Omega announces Zoë Kravitz as newest ambassador
  10. W magazine enhances print’s fixed plane via September issue AR activation
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

With silos now dismantled, disseminating metrics next marketing frontier

October 19, 2016

Image courtesy of 3:1 Phillip Lim Image courtesy of 3:1 Phillip Lim

 

By Jen King

NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. China’s booming fragrance market offers plenty of room for newcomers
  3. Reviews, UGC now more important than ever: report
  4. LVMH, Nona Source, Tiffany and Twitter
  5. Cartier debuts Islamic art exhibit in Dallas
  6. Day’s wrap: LVMH, Nona Source, Tiffany and Twitter
  7. Klarna incorporates human connection with launch of virtual shopping
  8. Rosewood announces new residences in southwest Florida
  9. Omega announces Zoë Kravitz as newest ambassador
  10. W magazine enhances print’s fixed plane via September issue AR activation
VIDEOS
More Videos

MORE IN Marketing
Reviews, UGC now more important than ever: report
Twitter deal temporarily on hold: Elon Musk
76pc of Twitter users have made purchases after online conversations
Pandemic shifted family dynamic, shopping behavior: report
Do Chinese consumers want hyper-luxury or hyped luxury?
What harnessing first-party data looks like in marketing



RECENT ARTICLES
Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
Lamborghini inaugurates Monaco showroom
Omega announces Zoë Kravitz as newest ambassador

Mulberry puts sustainability in focus with new podcast
Cartier debuts Islamic art exhibit in Dallas
Klarna incorporates human connection with launch of virtual shopping