Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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Wy0l4TWeBhIZg8S5cES01tlBw3YcTK2BeVcQcFs5Cro6P\/L5KfH4YexIp4wKc9gKNRKmZxTlCFKoQkQCMjLxIvHW0VqcU3cqLWuAfruZUWsJhyqPwS6UW4ZqDoQzoompKP3nlU89rzfngf\/LjcxNoFuCy36+vbsjI1kNMvnqrIDBZi4n4bRGUMrQPpUBkT4XlnhcCT19ngWmJnol9dqIkv\/lZ3Kbfye3Zd6HhNgMT0EACJMgfue\/KO8RGGOuHdbBplRVqvu1MNmsJL1vwohwvSDIOF5\/iBCBlWIhOANGnCKr5\/KXeY8eN5mxGBswp0wMm8uCQ7JhZ1JICAD8ocZgBLjL9p7eZ3ZnUiG\/mfqrfQn6LPteNYcMdxokbkNA50203rGWGMRZM66yVAJ5uzLMyoyvo091oCNbKXKL3+g6+0\/NrwvtkSCs1gY5V0mOn0iNxKYQSTg51ANOJJwEZE3EhzKB49xnCoweVf87JuzdVpmRZsv\/aBXeJcgP07LnEOKDGHyj5DLLwI1YdNzc8doeviPn\/6gbBEiZVmBztHLKyK82ZSOOuCR8UpT588zfKplCGcErliN42GdNXm+GdKJs4fWoro\/QUfzkdkIEpy3xgrpbbPYXd0gCX5hTXLZkobrY+d3RRV\/2djhDbhW3UQicIU1ODsK19wFZaZwIRKA3PL0fDiXblT2vYgtDFGdGEdd5q+KDC\/bgo51ue\/PPL8j9tXCa7g\/Qy9LIOcR7RlZMt1ijo4Tr8tmdxs\/DW28a6b0VY7JdX+KpJqOExBYSPhU\/7I+mId7y7nZu3mhfyyZ1rZZJL6Gq3Hc6fW48LzI3dtzQoESg+Jphpfv\/SSxLN0Gq4NZ7i1FF9FKzN9ki9oks3+2ALI\/PMbvSHf68VFr1wPzNNEldunxik\/BKVqQ7Alj3c04VcOQ3i\/5vvzD6hpuEnEM4f+jV1UI19FaKgAr\/pNleyywErGJtMswrEKdIB9DxB7reTCniIUur\/Izm\/E8UXnsrQ2vv2TUwaH2A+KBHmtEgcePI4tCixYi4yR+lOQBAB+fnAtccjqMW1mgWd\/0D4jijqe7RvoVK0xqfk5z5YoeZcRcBNyT9I2X4pp9qC9Jt6bZiDIRcyHXkrqLft2q3ylvUYdtV0gFnmjYv\/9ClUj+B81KS6B6\/S7MILrnwhA7m1TOnlB7PJBwB0R+8nkxL8\/5+TMJ\/vGKphIqPCPstYmhmINpFhMWXmeY5nDaaRBW84f\/7MKEugAgz\/\/1sDXaje8sAjXlCznJ6MgveMTpBRR7mp8zp+I1Y\/vBi4sVK7o7+yKPKVzMgmpeLIT5wh4+gKdscMVfDZuG5tR7M+XEzycWDJwZu1+dhu1ArGeGG7Lrg68zUKavQMW2eq52ZLYw9LwRlM6OJRjXuV7nChCA8IecmA9\/NHIbB54sxnaXa8tbbUaMr2y16OEKOTPnyf67srJXCsE8AvWUW8elFW1uPAFWmF+4bM8Cejm87sEa0TP\/YEUDV7DJr8vB9t3Ja5oFkowV1g5dVZtzk\/E7NOfhsHlfAUW2qQmE75pbYDN1QFPuu7lRMGnsRcC6YhtrrYqfbOsjKe7cwOjB6iLYFwYz5+OmvCP+NxuPBSzEyDZN654ce8ezYkX0stblhS3RIMnw\/+sNOhJFwuNPrvgX\/K6+32tj2o9gUoCf0HqBEra9xHkxHHddxZKkOaMWs3IG2ba2ApE7\/+Mtdx+kt\/MnqnEojEmavl6nRt\/iKlklVPDalPn\/\/5yGArQtXtSMvvYHGxdwd2VAT\/jiTS5dzwZubIOiCP8FGQ5oM3ghizrYfsMhmR\/n1nQXTDlPeOuamZghk8cdwLe89xS1CAdN2zo5YqzgwuUXAFu8N4ZJVOz4LVEql5x3iCAPrl+CdNGa0ai9hUGEaVtdyOxOqrU\/+D5kAof24TU0MIokOeeiOhM0JFZNiea4VaEdbz1EAPGEKyqe4LjknY\/0BAzUtD4ZY609hM7qs+8aYZVEm4qo5NvF54NOFvcISp8X\/XECXiIqtfHsvxKRzhyvWn2fXkONAeQqwZtufgV0KsRC43f94qiL\/myNVdmYz6Em6w4SlE4fgFoN2uwLvOYjqRn3k\/d7jrn0cPd0Q+Wv9+m5HX+2dAzmsjXv\/m5SDbYEMpxRdNDdFO7Ud5DSTaqpGIVcejr04jLIcVxxpkIYxcZW8EH6GGrGichkYt\/MGfscYpOS3sGpt2V2pWmkx7m7paKJp8rHI9XuH41HSodfeq3sjRRMiuXTNVm1+QOQbp0Jwp4MifITY00WWTHnE1EXiYjcljNIBE6DRW+bjY05e6YCsVZT2aI\/jNVyWulU5FMZKpmWYSSUqllw7zt\/dpdSwk1DPnAC\/nidRDB8DLieoEZKoRGIaP6EUucQvfSKBtbkLpV8wr4r66FtS93mh4LveIVkhQAa5GcETzTOE\/dUuyxdPUtS5ECzJ2o4rT\/4DYc0T+4PB7FooArwQvSx6fhsh5YHCrQccmrr0GvVf+aZwqBmpizXhKy1BukWJ+Fac0FuIAX8uH6Zg90CiIQdrIxqzbjXb2Inf\/DdXhjPQidBPKrbVYxe94aE8R6Pg+8oLa2C2RRnz2I7GRczaHCPpr+jcE+HukAsAAKRA8s0suO7lqqkPhjju8XCynDZnYFtppiCcv1HND3ApzXDo9sgqzW0e53D93RWgL1KtIl4jG8Rj819xj7E6YC3v6ewdu9CBtbG4KLmYyNAAzNtAQPuporCcg3nfo+E5twfiYWJK8gYOShdu5JYbJ\/gqITKT1KhYBpGNkgBk5yON9XTkcZHl74gluzf96GpJoHCvQVKYiDin61Mz6k6jzRJ9VMMou4QILutL3ujOQCoa+cqVipMMPLAjmibJRwHgGF57VrsnUTWhhv61HdOeYtUVIZ1eiAwxOJFyD+QE1zSmcBneM3nT978mk0xZ9WOiUSHy8sdZTd3Cw7xQujqZAKDC17f36+IVYWKxxfZsZINNFefaTeTzpF4XZSBJdxyGY4fuAhQXEOfEzLvZy7QOj\/4E8lsSoPzbg8lk7oDiTjkZb+wkl7Jzy4Ia0cto2AB7pyCsZs746lFqkHlOa5007KxOEPemjUU+peUi\/RuztmWG\/jr0gZ6lQuP3WZDtXiRpg0uBs\/yzSlY\/GxvMtMWsYklSlEhQXHMsxrMfE0gQN1f1N4eyBWtREdQgPXwUbhiZhNT5dIWs1tu41VPCWMva+PkSAzZMuIVsyfRG3jC0a4wGy1BgE7cEuPqqw8iuv3AcxOqSitNit\/dBh\/JeT5M+PannwiQrAF5hZuIM0mCBY3sH1SDtbtZjR1Z7v6\/Jc\/LXKRdRRAeNaNH09GuERveZ7LxtecfHyq8I3wFntHtzZ8AKmE9OuJngQFEoW7t8APDc+Wpa\/aobDujqsOrHfj\/xrWBHoT1iMY83lEQN917ZaAw0tIirqumsTwWuJMJG\/DNUpFOxWX5LxKBE3xJK7OukBWfGyOWvhyO682LjQA3fqKlkJ+VwsP1Sgaa55bgs7DMXcsNlaHevt7jLs5IvxJr5+RS3kNiux9vnjJ5qGy3VhRxCOLtT+QTVSR1kaA4\/0gYUaeaXWlOvXmjKaTTzqInlpAuKiBXpxRb3BUHVcdXSvHmL0UtRpGQG1msmUAdOcKFSTbqyb5zfSsX2dFm4xVMY8UtgrJKDFvIiBeZYEfU1XBqWZ9waVDxqrP5O2fusolepbDOBpw\/Na1tF3yF9Swrw9pj7kCFZxgH7W8ffdkKn4VV+zEGvzgltwJQF5OWSc2QMCCztt8MHu2HozFfj24Skz0Wu0LnXZYG4KeH0dmYRKnFRRUZlnlepnUoNUGTjsua3rSghRD3v6OkUvC5vtNd4FYuf0WnOLR5J745PXflTi4XvlLmqfgnCHtIm9Oqs7CANi6aOZkA2oRNikQr54ThG1kqHtiTNx0M2PCsoI4n7ci0j46EU3PaeN+aLnXdNGCA8kFWiXpeAE5IUk+tIbOD9jlZHfLTC2XIYLmGpR\/fDUOaRJ\/3DLG61lhxKTXOU+ExKDBZm29IlKD5c+XwaecVwLZbuZO3Fzhfcyy4CBDSF5qMrVghFRAvAvTQfJNk\/vJ5jjN3ubGyIUkMxSb1uSisz\/GeFRNqKM0HPi9yGfTAOOBO1TDFsLUadSYc+BtlTAlr+QXaxBw6EXrwLt+nFC6HNK\/nTgo0Wy10S3aD1GKpUrGKBuuWebac9iaN8fWqJgqNiCaa83d3k2QXv7nNCvntmy0L+pfqApT+HOClguwGkAjfEUwwkLAXXbIxPy3FByedVidVDaSEBxxbNz+oxSheHmpgvc+7YroKet1ZTHTMDBkn6Ef6eNR8CmBLXkiiRECPKwyS3AhTj18fEcwsUPO\/tBGUP671hH3Bm95lGgBrQ\/ZILwGVEFfCMhSh3KR623HjTLWfVHL+u\/jgWs5BGSa1iQJgO9Fk1yZEnW8WrYMdyQgm65HdD0+eWrPl10Pwgz6N4\/A\/FjGaX4OWecn7VTyEE12wr7iawWUHjaWNpsNC1LgF3w\/lTp6ph0C35TCXjpbkbPhacJsol16xreqkpYSBlygHtzdywux0lPGa4yEnzCl91gmhKvgbum387gNueMFzNnpNagvB8q2JVDelm9m2pqI6M87OIUKji55srCOPxPu+gval74fps1CoSlMjjG4ArnGf\/U3UeZhI+FK8J+I7XH1A1uO6PJ1+ZR8Ky67s9J7B8iHpoPO8Pd4KR3C3m+lkgdBLAomX2VDqXDmifQ3YuzsdFTHqDatv0GykquqT\/3\/ezvYw+m0JzVayjHWnH4QxBmlXfpPpUkPAesRG7PwQh0xB65O18YsoV5hQe4RobXS50ZNJojAYpyzQL8PXx4\/mcl4YaVTRR6rAfKkPg+SixybEbnrPNlUWBZaLXTgO8oxsjSrlfXtf70+GQTu27o4nyGYY5hbTvZRq8Qi0oWR61mHPO0AiiDNP4Ly8vu79gSUUG9P3asDgP+LAZeZbwBfhbmMFTbv2kvgjKRqXIQ6ZwbJ90ccekyUTv693CE8ehsv\/V6bTVW67Gv7zSgIGhhhAcUcw\/WJ2y0YKyzYgGPKkcOrDo989DYAaKPzw4ofPw\/W4AjuVaP0jK2xK6\/LYiQJ1Bpy2hjhYX\/Bg5x3XXXpyq0rPKMhjkca4pSctP+7foGU1isvfrmM31ketq84JV4n2kGSq9j98iS162KoKemBy9EeciTv0\/lAUsjH9w15VjnS2GP8x7jxObM2B4bZ4utLyzSh8R7WExSN5ncj2Zw","iv":"0fb8c1be32a266fd07b783ba23c9977f","s":"58e37b2540503df3"}
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