Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"fc9ad15809ca9654bb4c1a9f3d4de48a","s":"d3be92c7dd91b7cf"}
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