Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"249a8a14ef21900cd49e61208dcacba7","s":"48ac4085f649a6da"}
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